HoYoverse is hiring a
Senior Creator Partnerships Manager

Summary

The job is for a HoYoCreators team member responsible for managing and expanding HoYoverse gaming content creators in North America and LATAM. The role involves enhancing user-generated content quantity, quality, and diversity across HoYoverse games, developing strategies for identifying, recruiting, onboarding, and retaining high-potential creators, collaborating with XFN teams, and more.

Requirements

• Minimum 6+ years of experience in the gaming industry
• Familiar with HoYoverse's IPs (Adventure Rank of 40 and above in Genshin Impact are strongly preferred)
• Deep understanding of the North American gaming content landscape and local content partner network
• Experience in gaming talent management in North America
• Strong collaboration skills. Experience with cross-time zone communication and stakeholder management as this role requires close XFN collaboration with various HoYoverse teams globally
• Excellent communication and problem-solving abilities with a player-focused mindset
• Proficiency in using both critical thinking and data for content and creator strategies
• Strong project management, budgeting, and reporting skills
• Familiarity with business development and content development

Responsibilities

• Manage and expand HoYoverse gaming content creators in North America and LATAM
• Develop and execute a cohesive strategy for defining, identifying, recruiting, onboarding, and retaining high-potential creators
• Maintain day-to-day relationships through various online and offline channels
• Drive internal teams to plan and execute localized player-focused content & partner-facing activity initiatives, aligning with business goals
• Collaborate with XFN teams to optimize creator campaign integration, ensuring alignment of activation plans with overall media and brand strategies
• Campaign budget planning, ROI analysis. Advising internal stakeholders on creator budgets, and representing the company in negotiations with creators. Oversee the contract process
• Work with the product team to build and maintain a database of HoYoverse content creators, including project details and historical rates for internal reference
• Conduct in-depth analysis of creators' content and satisfaction, implementing strategies for success and improvement
• Design and refine creator satisfaction tracking and health metrics
• Develop and implement community and content guidelines within the creator community to drive brand loyalty and mitigate risk

Preferred Qualifications

• Strong network in anime and gaming communities
• Proficiency in multiple social media platforms (YouTube, TikTok, Twitch, X, Reddit)
• Business fluency in either Mandarin or Spanish
• Content creation experience
• Willingness to travel as needed, both domestically and internationally

Benefits

• The base pay range for this position is $120,000 to $170,000 USD per year
• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours