HoYoverse is hiring a
Senior Creator Partnership Manager, Remote - United States
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Summary
The job is for a Creator Recruitment and Management position at HoYoverse's sub-brand HoYoCreators. The role involves managing Spanish-speaking creators, developing content programs, campaign integration, monitoring and reporting, ensuring compliance, database maintenance, and strategic initiatives.
Requirements
- Native Spanish speaker and fluent in English
- Passionate hardcore gamer and a fan of HoYoverse's games (must-have)
- Minimum 6+ years of experience in the gaming industry
- Deep understanding of the gaming content landscape and local content partner network
- Experience in gaming talent management in North America, EU, and LATAM
- Proactive ownership of the entire partner and creator acquisition process: identification, pitching, acquisition, retention, and incentives
- Strong collaboration skills. Experience with cross-time zone communication and stakeholder management as this role requires close XFN collaboration with various HoYoverse teams globally
- Excellent communication and problem-solving abilities with a player-focused mindset
- Proficiency in using both critical thinking and data for content and creator strategies
- Strong project management, budgeting, and reporting skills
- Familiarity with business development and content development
Responsibilities
- Recruit and manage a portfolio of Spanish-speaking creators in Spanish-speaking markets to enhance user-generated content quantity, quality, and diversity across HoYoverse games
- Maintain ongoing relationships with creators and serve as the point of contact for all business-related queries, responding promptly and effectively
- Develop and deliver educational materials to support creators' growth and engagement
- Develop comprehensive gaming content programs that leverage creators' strengths and align with overall business objectives
- Collaborate with internal teams to design and execute initiatives, programs, and events, including testing new localized opportunities to increase engagement for all creator-related activities and gaming content growth
- Work with cross-functional teams for effective campaign integration and budget planning, and representing the company in negotiations with creators and their agencies or managers
- Manage contracts and track deliverables to ensure the successful execution of campaigns
- Monitor and report on creator campaigns, analyze metrics and provide insights for future activations
- Manage creators' day-to-day tasks such as campaign activations, relationship maintenance, and prompt problem-solving
- Implement community and content guidelines to ensure compliance and mitigate risks within the creator community
- Assist in building and maintaining a database of Spanish-speaking content creators for HoYoverse, including project details and historical rates for internal reference
- Stay updated on the gaming landscape, support partner management, and drive strategic initiatives to ensure creators' success and diverse local content for the player community
Preferred Qualifications
- Strong network in anime and gaming communities
- Proficiency in multiple social media platforms (YouTube, TikTok, Twitch, X, Reddit)
- Business fluency in Mandarin
- Content creation experience
- Willingness to travel as needed, both domestically and internationally
Benefits
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K / RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
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