CRM Analyst

Summary

Join our team in the gaming industry as a highly analytical and data-driven CRM Analyst, responsible for analyzing customer data, developing targeted marketing campaigns, and optimizing customer retention strategies.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 2+ years of experience in CRM and customer retention in the betting or social gaming industry or a related field
• Strong analytical skills, with the ability to analyze large volumes of customer data and develop insights and recommendations
• Knowledge of CRM platforms and tools, such as Braze and Optimove, and experience developing and implementing targeted marketing campaigns
• Excellent communication and interpersonal skills, with the ability to communicate effectively with customers, internal teams, and external partners
• Detail-oriented and organized, with the ability to manage multiple tasks and priorities in a fast-paced environment
• Ability to work independently and as part of a team, and collaborate effectively with cross-functional teams
• Proficient in Microsoft Excel and other analytical tools, with the ability to generate reports and insights from customer data

Responsibilities

• Analyze customer data and behavior to identify trends, patterns, and insights, and make recommendations for targeted marketing campaigns and customer retention strategies
• Develop and implement targeted marketing campaigns across multiple channels, such as email, SMS, push notifications, and social media, to increase customer engagement and retention
• Conduct A/B testing and other experiments to optimize campaign performance and ROI, and make recommendations for improvements based on data insights
• Collaborate with other teams, such as product development and customer support, to ensure a seamless and consistent customer experience across all channels and touchpoints
• Monitor key performance metrics, such as customer lifetime value, churn rate, and engagement rate, and provide regular reports to management on performance and trends
• Identify opportunities for upselling and cross-selling, and work with other teams to develop and implement strategies to increase revenue per customer
• Stay up-to-date with industry best practices and trends in customer retention and CRM, and make recommendations for process improvements and updates to policies and procedures
• Provide support and training to other team members on CRM and customer retention-related issues, as needed

Benefits

• Top tier compensation + benefits package
• Flexibility to work remotely
• Opportunity for professional growth in a dynamic and international environment
• Informal, friendly and knowledge-sharing environment
• $50,000 - $80,000 a year