Digital Marketing and CRM Analyst

Summary

Join PlanetArt as a Digital Marketing Analyst to support the company's Data Analytics function. The successful candidate will define and analyze key events in the customer lifecycle to identify opportunities for growth, product adoption, retention, and engagement.

Requirements

• 3 + years of experience required in marketing and digital analytics
• Experience in data mining, analysis, and reporting
• Skilled in campaign analysis and A/B testing design
• Advanced knowledge of SQL
• Experience in Google Analytics or Adobe Analytics
• Experience working with Visualization tools like Tableau, Looker, Power BI
• Some experience with Python
• Experience with multi-touch attribution and MMM is a plus
• Ability to work collaboratively and cross-departmentally
• Bachelor’s Degree required

Responsibilities

• Lead website and mobile app analytics and reporting across all brands
• Provide CRM analytics and reporting
• Own end-to-end conversion funnel reporting for the websites and mobile apps
• Provide regular reports and data-driven recommendations to improve site/app customer experience, conversion and repeat purchase rates
• Manipulate and interpret data sets to uncover actionable insights regarding campaign performance, audience engagement, and conversion funnel metrics
• Proactively support marketing segmentation and personalization strategies
• Lead data engineering efforts that manage taxonomy of the website and mobile app events to ensure both completeness and accuracy of digital reporting
• Analyze channel performance and identifies opportunities for media scale and A/B tests
• Be the in-house expert in marketing attribution and MMM

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts