CRM and Personalisation

closed
Yellow Social Interactive Logo

Yellow Social Interactive

πŸ“Remote - Gibraltar

Summary

Join Yellow Social Interactive, a leader in social gaming, as the Head of CRM and Personalisation. You will develop and execute data-driven strategies to boost player engagement and loyalty. Responsibilities include leading CRM campaigns, optimising player journeys, and collaborating with various teams. You will leverage data-driven methods like A/B testing and machine learning to enhance player experiences. The role requires strong leadership, communication, and expertise in CRM tools. A competitive salary, private health insurance, free lunches, training opportunities, and a performance bonus are offered.

Requirements

  • 5+ years’ experience in CRM, retention marketing, or lifecycle optimisation, preferably in gaming or social casino
  • Demonstrated ability to lead CRM campaigns and optimise player journeys and site experiences for maximum impact
  • Deep understanding of player segmentation, lifecycle marketing, site UX, and behavioural analytics
  • Expertise with CRM and marketing automation tools (e.g., Bloomreach, Braze, Adobe Campaign, Optimove)
  • Proven track record in A/B testing, personalisation experiences, and site optimisation
  • Excellent communication and leadership skills, with a collaborative approach to problem-solving
  • Passion for the social casino and gaming industry, and a relentless drive to improve player experiences

Responsibilities

  • Own and deliver the strategic roadmap for CRM and Personalisation that spans the entire player lifecycle from new player onboarding, retention, churn prevention and reactivation
  • Build, develop and inspire a talented team of CRM and personalisation specialists
  • Build and implement effective team processes that streamline performance and generate creativity
  • Create an environment that values data-driven decision-making, curiosity, and innovation
  • Drive a culture of experimentation and testing to identify the most effective approaches to player engagement and retention
  • Oversee A/B testing, multivariate testing, and other data-driven methods to refine CRM tactics and messaging
  • Ensure our CRM tool capabilities are being fully leveraged to bring optimum ROI as well as optimal player experience
  • Collaborate with analytics to analyse player data, identify drop-off points, and implement solutions that improve funnel performance
  • Deliver highly targeted, data-driven campaigns across channels including email, on site, push notifications, email, Social and SMS. Creating a fully synced omnichannel player experience
  • Lead roll out of Machine Learning capabilities within our CRM platforms to create dynamic and tailored player experiences that boost retention and lifetime value
  • Collaborate with Product, Design, and Development teams to identify, prioritise and drive initiatives to improve player engagement, reduce friction points, and drive conversion rates
  • Be a champion for player-centric thinking across the organisation
  • Monitor and report on key performance metrics continuously optimising, to exceed targets
  • Partner with Analytics teams to uncover opportunities for revenue growth and ensure team initiatives align with broader commercial goals

Benefits

  • Competitive salary
  • Private Health Insurance
  • Free lunches
  • Training & Opportunities for professional development
  • Dynamic and collaborative work environment
  • Performance Bonus
This job is filled or no longer available

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