Head of CRM & Campaign Delivery

Summary

Join UNiDAYS as their Head of CRM & Campaign Delivery for a fixed-term maternity leave cover. This strategic and delivery-focused role requires leading CRM initiatives and marketing campaigns across all channels, overseeing a team of nine, and collaborating with various stakeholders. Responsibilities include owning and evolving the CRM strategy, overseeing campaign delivery across multiple channels, leading performance reporting, and managing the CRM and Campaign Delivery team. The ideal candidate will have significant experience in CRM and multi-channel campaign delivery, particularly in paid social, and possess strong data literacy and cross-functional collaboration skills. The role offers a remote-work option within the UK with occasional travel to London or Nottingham campuses. UNiDAYS provides a comprehensive benefits package.

Requirements

• Significant experience in CRM and multi-channel campaign delivery, particularly in paid social
• Hands-on knowledge of advanced CRM platforms—ideally Bloomreach—with a focus on personalisation, automation, and analytics
• Demonstrated ability to lead high-performing teams through busy delivery periods
• Strong data literacy and ability to turn insight into action
• Experience working with external agencies to manage campaign components
• Clear communication and strong cross-functional collaboration skills

Responsibilities

• Own and evolve the full CRM strategy across acquisition, onboarding, engagement, retention, and reverification
• Oversee delivery and optimisation of automated lifecycle workflows, ensuring alignment with customer journeys and business goals
• Collaborate with Data, Product, Engineering and Marketing teams to deliver insight-led, personalised, and timely communications
• Define and maintain governance around Bloomreach Weblayers, In-App messaging and Paid Media (e.g., audience rules, frequency caps, approvals)
• Oversee campaign delivery across all channels—CRM, onsite, paid, social, and OOH—ensuring consistent messaging and effective targeting
• Ensure that campaigns are well-planned, properly targeted, and optimised for maximum reach, engagement, and conversion
• Collaborate with Commercial, Creative, and Ops teams to ensure campaign processes are adapted and iteratively improved
• Lead quarterly CRM and trigger performance reporting to the Senior Leadership Team, focusing on impact, trends, and key actions
• Champion and oversee meaningful tests and optimisations driven by performance insight that deliver actionable recommendations
• Contribute weekly Business Performance Reviews
• Measure key performance indicators to monitor underlying trends
• Lead and support the CRM and Campaign Delivery team, including Campaign Managers and CRM Executives, creating a collaborative, high-performance culture
• Provide day-to-day guidance, mentorship, and coaching to ensure delivery quality and team development
• Align team resources and planning across business requirements, including coordination with external partners
• Ensure team are trained on the tools they use, particularly to encourage constant testing and iteration

Benefits

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home