Marketing Data Analyst

Summary

Join GoDaddy's Customer Marketing team as a Marketing Data Analyst II and help small businesses succeed online. You will leverage your marketing data expertise to deliver omnichannel marketing experiences globally. This role involves driving requirements for a marketing automation platform, crafting customer segments, collaborating with cross-functional teams, and analyzing marketing program performance. You will ensure data accuracy and improve team efficiency. The position is remote, with occasional office visits.

Requirements

• 4+ years of experience in marketing data management, specialising in data set development for marketing automation and email marketing
• Minimum 4 years of experience working with SQL syntax, relational and non-relational database models, OLAP, and data driven marketing platforms with proven experience writing and understanding complex queries
• Expertise in testing/optimization methodologies; performance tuning for self-work and reviews with strong analytical and data presentation abilities
• Experience collaborating with the MarTech Platform Team, Data Platform, and Marketing Managers to present findings, quickly diagnose and troubleshoot emergent issues

Responsibilities

• Serve as Marketing Data subject matter expert for the Customer Marketing team with extensive knowledge of data including standard methodologies and anti-patterns
• Play an active role in driving requirements for the implementation and integration of an evolving exceptional marketing automation platform
• Craft and develop customer segments to be applied over Email, Web, CRM, SMS, WhatsApp, and many other customer touch points
• Collaborate with cross functional teams in the creation of segmentation and personalisation-based strategies
• Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
• Increase team and overall operations efficiency by driving process and documentation improvements
• Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data

Preferred Qualifications

• Four-year bachelor’s degree required; master’s degree is preferred
• Hands on skills in Python and experience with an enterprise level Marketing Automation platform such as Salesforce Marketing Cloud is preferred
• Experience working with B2B and B2C data including lead and prospect management is nice to have
• Experience in segmentation tools like Message Gears, SQL Server, and AWS database systems such as Redshift, Athena is highly preferred
• Experience with Data Visualisation tools like Tableau and/or Quick-Sight is preferred

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Other family-friendly benefits including parental leave