CRM Sales Enablement Manager

Summary

Join Harrow, a leading North American ophthalmic-focused pharmaceutical company, as their dynamic CRM Manager specializing in Sales Enablement and Operations. Optimize the Customer Relationship Management (CRM) system to enhance sales processes, drive revenue growth, and streamline sales operations. Align the CRM system with sales operations objectives and ensure seamless collaboration between sales and other functional teams. Partner with leadership across various departments, including Field Sales, Market Access, Medical Affairs, Marketing, and IT. This pivotal role requires managing and maintaining the CRM system, implementing best practices for data management, and providing training and support to sales teams. The position is remote with up to 15% travel.

Requirements

• BS/BA degree and 5 years relevant sales / CRM systems administration, sales analytics and operations experience within the biotechnology/pharmaceutical industry
• At least 2 years’ experience working on SFDC/Salesforce.com, Pharma CRM such as OCE and Veeva
• Extensive knowledge of SFDC/Salesforce.com and related systems
• Proven experience working within a commercial/sales environment in a Pharmaceutical or Biotech company
• Experience leading projects effectively with multiple departments/stakeholders in a pharmaceutical company such as, but not limited to, multiple field teams, marketing, marketing operations, field operations, IT, commercial operations, and compliance/legal
• Strong familiarity with database architecture and back end of commercial systems
• Experience managing vendors of biopharma commercial systems and sales force analytics capabilities such as SFDC CRM Analytics and Tableau
• Advanced computer skills (including Microsoft PowerPoint, Excel, Word)
• Requires a high level of computer proficiency, excellent communication skills and the ability to work in a team environment with changing priorities
• Influence, motivate and collaborate with key business partners and stakeholders across level

Responsibilities

• Evaluate and enhance the existing CRM system to align with sales objectives
• Implement best practices for data management, ensuring data accuracy, consistency, and completeness
• Customize CRM functionalities to meet the specific needs of the sales team
• Collaborate with sales leadership to understand and streamline sales processes
• Identify and implement improvements to automate routine tasks and enhance efficiency
• Develop workflows and automation within the CRM system to optimize the sales funnel
• Devise and execute a comprehensive sales enablement strategy using CRM tools
• Provide training and support to sales teams on CRM usage, best practices, and new features
• Ensure that the CRM system aligns with sales objectives, providing actionable insights and analytics
• Oversee sales operations to ensure alignment with overall business objectives
• Collaborate with cross-functional teams to improve the efficiency and effectiveness of sales processes
• Implement and manage sales performance metrics and reporting
• Create and maintain customized reports and dashboards to track key performance indicators (KPIs)
• Analyze sales data to identify trends, opportunities, and areas for improvement using analytics tools such as Tableau and SFDC CRM Analytics
• Provide regular reports to leadership with insights and recommendations
• Work closely with cross-functional teams, including marketing, IT, and 3rd party vendors, to integrate CRM with other business systems
• Collaborate with IT and 3rd party vendors to troubleshoot issues, implement upgrades, and ensure system stability
• Serve as the primary point of contact for CRM-related queries and issues
• Develop and deliver training programs for new and existing users

Preferred Qualifications

SFDC CRM Admin Certification

Benefits

• Remote
• Up to 15%