CRM Solutions Architect

Summary

Join Experian as the CRM Solutions Architect and focus on developing personalized, cross-channel solutions. You will integrate data, business rules, and ML models across touchpoints to deliver a dynamic customer experience. Lead solution workshops, guide collaboration across teams, and develop data models and processes. Design and develop data, process, and software solutions that enhance Experian's marketing and ad technology stack. Collaborate with various teams for end-to-end solution design and implementation. Present solution designs, conduct build vs buy assessments, and design solutions to increase automation and performance of CRM activities. Prototype and integrate tools, and participate in an on-call rotation. This role requires Pacific workday hours with flexibility.

Requirements

• 5+ years of marketing technology and customer data solutions architecture experience
• Expertise with enterprise customer data, ESP, Ad Tech, and personalization technology and solutions
• Advanced expertise in customer journey development, campaign management, and marketing platform implementations
• Knowledge of large-scale customer data and digital marketing technology domains
• Advanced data development skills in SQL, Python, and API integrations
• Experience with concept-to-launch solution design and execution of multi-channel digital marketing and CRM programs

Responsibilities

• Lead solution workshops and develop detailed business, functional, and technical requirements
• Guide collaboration and understanding across teams, translating strategic vision into capability models and solution design approaches presentable to business and technical teams
• Develop data models, data transformations, data structures, data flows, and process flows for communication and use within internal business and technical groups to support CRM marketing, audience, and taxonomy creation for on and off-property efforts
• Design and develop data, process, and software solutions that enhance and integrate with the Experian Consumer Services (ECS) marketing and ad technology stack
• Collaborate with developers, data engineers, and product and marketing teams for end-to-end solution design and technical implementation of: Personalized customer journeys, automated trigger messages, and marketing campaigns
• Signal generation and tagging across the D2C platform
• Data permissioning, opt-in/out compliance
• Audiences and taxonomies
• Initiatives which support the orchestration of audiences for 1st and 3rd party use-cases
• Present solution designs, including implementation cost/effort and benefit estimates
• Ensure data-driven decision-making and solution architecture are informed by analytics, KPIs, and measurable outcomes
• Conduct build vs buy assessments, develop cost/benefit analysis, and present solution approach options
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/data-driven customer communications
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools
• Participate in an on-call rotation. Accommodate Pacific workday hours (with some flexibility provided)

Benefits

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remotely, hybrid, or in-office
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays