CRM Solutions Architect

Summary

Join Experian as a CRM Solutions Architect and report to the Senior Manager of Solutions Architecture. You will develop personalized, cross-channel solutions, integrating data, business rules, and ML models. Lead solution workshops, define architectural needs for CRM systems, manage technical debt, and guide cross-team collaboration. Develop data models and processes, design solutions integrating with the Experian Consumer Services marketing stack, and establish reference architectures. Collaborate with various teams on solution implementation, present designs with cost/benefit analyses, and evaluate new CRM technologies. Accommodate Pacific workday hours and participate in on-call rotation. This is a remote position.

Requirements

• 7+ years of marketing technology and customer data solutions architecture experience
• 3+ years of experience in a Solutions Architect capacity
• Expertise with enterprise customer data, ESP, Ad Tech, and personalization technology and solutions
• Advanced expertise in customer journey development, campaign management, and marketing platform implementations
• Knowledge of large-scale customer data and digital marketing technology domains
• Advanced data development skills in SQL, Python, and API integrations
• Experience with concept-to-launch solution design and execution of multi-channel digital marketing and CRM programs

Responsibilities

• Lead solution workshops and develop detailed business, functional, and technical requirements
• Lead the end-to-end architecture for all CRM related systems and integrations
• Identify and manage technical debt, recommending scalable and maintainable solutions
• Guide collaboration and understanding across teams, translating strategic vision into capability models and solution design approaches presentable to business and technical teams
• Develop data models, data transformations, data structures, data flows, and process flows for communication and use within internal business and technical groups to support CRM marketing, audience, and taxonomy creation for on and off-property efforts
• Design and develop data, process, and software solutions that enhance and integrate with the Experian Consumer Services (ECS) marketing and ad technology stack
• Establish and publish reference architectures, data standards, and solution guidelines
• Collaborate with developers, data engineers, and product and marketing teams for end-to-end solution design and technical implementation of: Personalized customer journeys, automated trigger messages, and marketing campaigns
• Signal generation and tagging across the D2C platform
• Data permissioning, opt-in/out compliance
• Audiences and taxonomies
• Initiatives which support the orchestration of audiences for 1st and 3rd party use-cases
• Present solution designs, including implementation cost/effort and benefit estimates
• Ensure data-driven decision-making and solution architecture are informed by analytics, KPIs, and measurable outcomes
• Conduct build vs buy assessments, develop cost/benefit analysis, and present solution approach options
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/data-driven customer communications
• Evaluate the latest CRM marketing technologies and services and lead industry development presentations
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools
• Accommodate Pacific workday hours
• Participate in an on-call rotation

Benefits

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remotely, hybrid, or in-office
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays