Remote CRM Specialist, Outreach Sales Sequences

Summary

Join Employment Hero as an Outreach Sales Tool Specialist to craft follow-up email sequences, work closely with sales/marketing teams, and develop career in sales enablement.

Responsibilities

• Create, build, test, execute, analyse, and refine the development of sales sequences using Outreach
• Work closely with sales/marketing to create new sequences, test and iterate, and report on sequence performance
• Understand our data and how it’s integrated into our MarTech stack to aid building out segmented sequences
• Understand sales cycles and how to move prospects along from an MQL>SQL
• Understand the difference between marketing messaging and sales messaging
• Assist with reporting and optimization of existing campaigns and programs, communicating the value of campaigns and programs to wider teams across the business
• Create relevant content for email, translating technical information into easily understood human language that our prospects understand and respond to
• Work closely with the marketing and sales enablement team to include relevant case studies, content and whitepapers that will support our SDRs in gaining a prospects attention
• Assist with reporting & optimisation of existing sequences being able to communicate the value of sequences across the business
• Stay on top of changes to the digital landscape, such as changes to SPAM acts, privacy, and best practices for email sends