Remote Email Marketing Specialist

Summary

Join our team as an Email Marketing Specialist to execute targeted email marketing campaigns, develop marketing strategies, and generate Marketing Qualified Leads (MQLs) for the Sales Team.

Requirements

• 2+ years of email marketing experience, especially targeting B2B clients (startups and enterprises)
• Proven experience with Apollo and HubSpot
• Proficiency in using a mass emailing tool like SendGrid (or similar), preferably one that integrates with Apollo
• Strong knowledge of email marketing best practices, including avoiding spam folders, personalization techniques, A/B testing, and omni-channel communication
• Ability to create engaging and catchy email content without sounding spammy
• Familiarity with running multi-step sequences and leveraging personalization options
• Exceptional writing skills to craft targeted and engaging email messages for different ICPs
• Strong communication skills and the ability to collaborate effectively with internal teams (Sales, Design, etc.)
• Ability to create and execute quarterly marketing plans and adjust based on campaign performance
• Experience analyzing campaign data to optimize performance and increase lead generation
• Familiarity with CRM tools (Apollo, HubSpot) and mass emailing platforms (SendGrid, or similar)
• Experience with omni-channel communication and A/B testing for improved campaign outcomes

Responsibilities

• Develop and implement a quarterly email marketing plan, ensuring consistent execution of daily cold campaigns and special occasion-based campaigns
• Craft personalized, engaging email copy tailored to different Ideal Customer Profiles (ICPs) that avoid spam triggers
• Utilize tools such as Apollo, HubSpot, and SendGrid (or similar mass email tools) to run A/B testing, determine the best times for sending emails, and optimize subject lines, calls to action, and overall design to improve deliverability and performance
• Generate and pass warm and hot leads to the Sales Team, continuously analyzing and adjusting campaigns to maximize MQLs
• Periodically outreach to existing clients with special offers and promotions, ensuring customer retention
• Regularly analyze campaign performance metrics, identify areas for improvement, and implement data-driven strategies to improve email open rates, click-through rates, and conversion rates

Preferred Qualifications

• Knowledge of multiple languages is a plus, with preference for German, Korean, or Russian
• Experience working with multiple regions, ideally including the USA, UK, Germany, Singapore, and South Korea