CRO Specialist

Summary

Join our team as a Conversion Rate Optimization Specialist and lead the strategic success of our CRO campaigns, utilizing expertise in A|B and Multivariate testing, UX consulting, and website optimization.

Requirements

• At least 2-3 years’ experience in a CRO/UX or website testing role
• Strong knowledge of major CRO tactics
• Proficiency in web analytics (Google Analytics preferred)
• Proven success in previous optimization efforts

Responsibilities

• Own the company’s overall CRO strategy from ideation to execution, reporting, and analysis
• Take action on key metrics and KPIs through continuous website testing and user experience improvements
• Develop test plans and campaign requirements to be implemented by our design and technical teams
• Evaluate and improve the effectiveness of campaigns through data-driven strategy and KPI focused analysis
• Consider and make recommendations for ongoing education and training opportunities
• Create and execute deliverables including website audits, user journeys, heuristic reviews wireframes, information architecture, task flows, user scenarios, and personal development