CRO Team Lead

Summary

Join Seer Interactive as CRO Team Lead and shape high-impact strategies to enhance website conversion rates within the Creative Services division.

Requirements

• Proven success in leading strategic CRO initiatives with measurable conversion improvements
• Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs
• Expertise in A/B and multivariate testing, CRO tools (e.g., Optimizely, VWO, Adobe Target), research tools (e.g., Hotjar, Fullstory), and web analytics (Google Analytics, Adobe Analytics)
• Skilled in communicating complex insights in clear, data-driven narratives
• Active participant in CRO thought leadership, conferences, and networking events, staying well-informed on innovations and best practices in CRO and digital optimization

Responsibilities

• Play a critical role in shaping and executing high-impact strategies to enhance website conversion rates
• Work closely with a cross-functional team, collaborating with both clients and internal stakeholders to identify and prioritize optimization opportunities
• Oversee the development and implementation of data-driven solutions that drive measurable improvements in conversion rates across diverse digital marketing channels
• Leverage advanced analytical tools and methodologies to continuously refine processes and ensure best-in-class performance for each client
• Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
• Oversee end-to-end experimentation, from research and planning to execution and analysis, ensuring each stage aligns with client objectives
• Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
• Lead A/B and multivariate testing on key digital assets, working closely with UX, UI, content strategists, and developers to enhance conversion
• Conduct in-depth data analysis to develop actionable insights, presenting findings in visually compelling decks for clients and teams
• Collaborate with Creative Operations and Business Strategy teams to identify CRO opportunities and contribute to client pitches

Benefits

• $95,000 - $120,000/year Your final offered compensation will be determined by your skills and experience
• Evaluation of comp at least once a year