Director of Performance Marketing
Lovingly
💵 $87k-$150k
📍Remote - United States
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Job highlights
Summary
Join Lovingly as the Director of Performance Marketing and lead top-level digital marketing strategies to boost traffic and optimize operations across multiple e-commerce platforms in an agency-style model.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- At least 5 years of leadership experience in digital marketing within a dynamic, agency-style environment, with a demonstrable track record of boosting site traffic and conversion rates through innovative strategies
- Deep understanding of SEO, PPC, CRO, and email marketing
- Proficiency in using digital marketing tools and platforms necessary for executing high-level strategies across multiple e-commerce sites
- Strong capability in analytics and data interpretation, with experience setting up and utilizing tracking systems to monitor marketing metrics and performance across all digital channels
- Exceptional leadership skills with experience building and motivating a diverse marketing team
Responsibilities
- Lead top-level digital marketing strategies to boost traffic and optimize operations across multiple e-commerce platforms in an agency-style model
- Develop and refine a results-driven digital marketing agency, increasing revenue across all partner websites through innovative digital marketing campaigns
- Master the intricacies of SEO, SEM, CRO, and email marketing, continuously adjusting strategies to maximize conversions and ROI
- Implement comprehensive analytics and data reporting systems to track performance and guide decision-making
- Oversee the management of workflows, resource allocation, and technology deployment, ensuring operational efficiency in the agency model
- Build and lead a dynamic marketing team, fostering a culture of growth, performance, and strategic alignment with Lovingly’s broader goals
Benefits
- 22 days PTO—use them however you want!
- 12 paid holidays
- Comprehensive benefits, including health, dental, and vision
- 401k with guaranteed 3% salary contribution
- Ongoing development opportunities, plus a 25% tuition discount at Marist College (including online programs)
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