Remote CS Enablement, GTM Manager

Summary

Join Carrot Fertility as a Manager Customer Success Enablement GTM and ensure seamless go-to-market strategies for existing customers, driving revenue growth and enhancing customer experience.

Requirements

• 3-5 years of enablement experience in a high-growth B2B startup
• 5+ years of work experience in Customer Success or Sales
• GTM experience across customer segments (Enterprise and SMB) and functions (Sales, Marketing, Onboarding, Customer Success)
• Ability to develop and execute comprehensive go-to-market strategies that align with business goals and market dynamics
• Experience with software demos, trials, and CRM tools like Salesforce
• Strong knowledge of the customer success process, customer journeys, methodologies, and best practices with the ability to translate market insights into effective strategy
• Excellent presentation and coaching skills
• Motivated and energized by the success of others
• The ability to build strong relationships and work collaboratively with cross-functional teams

Responsibilities

• Craft comprehensive go-to-market strategies that include positioning, messaging, scripts and outreach strategies that demonstrate strong understanding of customer needs and behaviors to enhance engagement and drive growth
• Conduct research on market trends, customer needs, and competitive landscapes to inform go-to-market strategies
• Partner with the Training Manager on the development and delivery of comprehensive training programs, ensuring CSMs are well-versed in product features, benefits, and competitive advantages and have a supporting repository of collateral for all opportunity types
• Conduct training sessions to arm CSMs with sales techniques, and positioning strategies; establish ongoing support channels for coaching to specific customer scenarios
• Coordinate closely with Marketing, Product and Commercial Enablement teams to ensure alignment with overall company objectives, maintaining knowledge of product roadmaps and marketing campaigns for seamless integration into CS enablement initiatives
• Support segment specific Customer Success playbook (Customer Success methodology and lifecycle management plays) and other required content for the customer lifecycle process
• Monitor and analyze the effectiveness of enablement programs, using metrics and KPIs to assess performance
• Incorporate customer feedback into enablement strategies ensuring that CSMs can address customer needs and objections effectively
• Drive account growth and execute actions that support retention and address churn risks, ensuring high customer satisfaction

Preferred Qualifications

• Proven ability to analyze feedback and drive actionable results while using metrics to accomplish program, project and team goals; leveraging data to make decisions that optimize GTM strategies
• Exceptional project management skills with a track record of building trust and collaboration across multiple stakeholders
• Detail-oriented with a passion for delivering high-quality, impactful enablement solutions
• The capacity to thrive in a fast-paced environment and quickly adapt to changing market conditions and organizational needs
• Familiarity with e-learning platforms and role-playing activities
• Instructional skills to develop and deliver impactful training programs that enhance sales team performance

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave