Customer Advocacy Manager

Summary

Join Ivanti as a Customer Advocacy Manager and lead a strategic, customer-centric advocacy program that elevates the brand, drives business growth, and fosters deep customer loyalty. You will orchestrate key initiatives to grow and engage the customer advocate network, aligning their influence with Sales and Marketing objectives to support customer acquisition and enhance Ivanti's reputation in the market. This role involves curating exceptional "white-glove" experiences for advocates, managing programs that showcase and celebrate their successes, and producing compelling assets that shape Ivanti's market presence. If you are passionate about customer advocacy and ready to be the driving force behind the strategy, apply now!

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 3+ years of experience in Customer Advocacy, Customer Marketing, or Customer Success roles, preferably in B2B organizations
• Exceptional interpersonal skills and ability to build trust-based relationships with customers and stakeholders across the world
• Proven track record of managing Customer Advocacy / Customer Marketing programs, data analysis and delivering measurable business impact
• Strong critical thinking and problem-solving skills, coupled with the confidence and self-starter mindset to independently execute and innovate within advocacy initiatives
• Familiarity with marketing and project management tools and platforms, such as Reference Edge, Salesforce and Power BI

Responsibilities

• Manage Customer Advocate Database: Oversee the organization and maintenance of the customer advocate database, ensuring timely fulfilment of Sales and Marketing requests with accurate and relevant information, aligned with strategic objectives
• Expand Advocate Network: Develop and implement innovative initiatives aimed at growing the customer advocate network, leveraging their influence to enhance brand reputation and drive customer acquisition
• Elevate Advocate Experience: Curate a high-touch "white-glove" experience for customer advocates, fostering loyalty and engagement through exceptional service and personalized communication
• Reference Tool Management: Lead the management of ReferenceEdge, optimizing its functionality to support the needs of the Sales teams and drive program efficiency
• Peer Review Management: Strategically manage Ivanti's key peer review platforms, driving the growth of customer reviews, particularly for key go-to-market solutions, to enhance credibility and market presence
• Recruit Customer Speakers: Identify and recruit compelling customer advocates to speak at events, showcasing their success stories and fostering a strong community presence
• Support Analyst and Media Engagement : Facilitate Customer Advocate collaboration with analysts and media representatives to strengthen Ivanti's market position
• Drive Program Adoption: Champion the customer advocate program across Sales and Marketing teams, promoting its value and encouraging widespread utilization to maximize effectiveness
• Reward and Recognition Management: Coordinate and broaden the reward and recognition program for customer advocates to acknowledge their contributions and foster ongoing participation
• Support Success Story Production: Collaborate with the marketing team to produce compelling customer success stories that highlight the impact of Ivanti’s solutions in real-world applications

Benefits

• We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law
• If you require assistance to optimize your interview experience, please contact us at [email protected]