Customer Marketing Manager II

Summary

Join Lyra Health as a Customer Marketing Manager II and play a key role in driving member registration and customer engagement. Collaborate closely with customers to implement member engagement programs, adapting strategies for diverse populations. As a strategic thinker and hands-on leader, you will drive initiatives, measure success, and collaborate with cross-functional teams. This role can be based in Burlingame, CA, hybrid, or fully remote within the US. You will develop marketing plans, drive member registration and utilization, customize approaches for unique populations, and build strong customer relationships. The position requires strong communication, project management, and data-driven skills.

Requirements

• Experience: 6+ years in marketing with a focus on digital or consumer health, particularly in B2B2C contexts
• Communication Skills: Excellent written, verbal, and presentation skills
• Project Management: Demonstrated success in cross-functional project management and meeting tight customer timelines
• Customer Management at High Account Ratios: Proven experience in customer-facing roles with strong track record of persuading diverse customer personalities to adopt your recommendations. CMMs at Lyra own between 40 and 60 accounts each, and must prioritize accordingly
• Data-Driven: Analytical mindset with a track record of using data to inform marketing strategies and reporting on results
• Leadership and Self-Motivation: A self-starter who works well independently, managing projects without hand-holding, and bringing forward solutions proactively
• Adaptability: Highly organized, with a proactive approach to balancing priorities in a dynamic environment

Responsibilities

• Develop Marketing Plans: Confidently design and present integrated communication strategies to top customers that deliver on registration and utilization goals and are aligned to a customer’s unique priorities
• Drive Member Registration and Utilization: Craft and execute member marketing plans at key moments of the customer lifecycle, launch, ongoing engagement, and renewal with a focus on maximizing member registrations and contribute to overall benefit program value for customers
• Customize Approaches for Unique Populations: Proactively adapt our standard member engagement program to address specific customer needs, with creative solutions for engaging hard-to-reach member groups
• Cross-Functional Collaboration: Work cross-functionally with Customer Success, Workforce Transformation, Content, and Design teams to ensure alignment and effective project management
• Leadership and Independence: Take initiative, manage projects autonomously, and drive results without the need for close supervision. Use data-driven insights to measure success and pivot strategies as needed
• Relationship Building: Establish strong, lasting relationships with customers, Customer Success, and other GTM teams to ensure a unified approach that delivers on high-level goals of utilization, customer retention, and new bookings
• Asset and Process Management: Oversee the production of customer-specific marketing assets, coordinating with design teams to meet deadlines and scaling processes for member engagement over time

Preferred Qualifications

Technical Tools: Familiarity with JIRA, Salesforce, Tableau, and Confluence is a plus

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!