Customer Marketing Specialist

Summary

Join our team at Elation Health, a SaaS cloud-based clinical platform, and help enhance physician and patient quality of life. As a Customer Marketing Specialist, you will drive customer growth programs, manage transactional communications, and strengthen customer advocacy initiatives. You will design and drive processes to enhance efficiency, manage program performance reporting, and oversee the customer communications calendar. The ideal candidate is data-driven, collaborative, and passionate about delivering exceptional customer experiences. This role is critical in fostering customer success and achieving program ARR targets. You will work cross-functionally and leverage data to optimize program ROI and exceed assigned targets. This position offers the opportunity to contribute to a mission-driven company focused on improving healthcare.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in customer marketing, demand generation, or related roles
• Proficiency with Salesforce and Pardot is required
• Proficiency with Google Suite (Docs, Sheets, Slides, Drive), and excel
• Strong analytical skills with the ability to interpret data and make actionable recommendations
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple projects and priorities simultaneously
• Demonstrated ability to design and optimize processes for efficiency and scalability
• Creative thinker with a problem-solving mindset and a focus on delivering results
• Strong interpersonal skills and ability to build relationships across teams and with customers

Responsibilities

• Work cross-functionally to design and execute targeted marketing campaigns to drive upsell, cross-sell, and retention efforts across the customer lifecycle
• Develop a deep understanding of customer segments and persona behavior to craft personalized, high-impact customer growth strategies
• Create and maintain campaign tracking and performance reporting
• Continuously monitor effectiveness to optimize program ROI, and exceed assigned ARR targets
• Leverage data to refine messaging, creative assets, and distribution strategies
• Experiment with innovative approaches to engage customers, measure results, and scale successful tactics to maximize growth opportunities
• Support effective execution of transactional communication workflows to enhance customer engagement
• Collaborate with cross-functional teams to ensure consistent and personalized messaging
• Own tactical development and execution of monthly customer newsletter
• Own and maintain the customer communications calendar, ensuring alignment with team priorities and campaign objectives
• Coordinate the scheduling and execution of customer-facing communications across multiple channels
• Support maintenance of our customer advocate database, including their participation history and availability for case studies, testimonials, and reference programs
• Monitor and track the usage of customer advocates across programs to ensure fair and effective utilization
• Assist in the development and execution of advocacy campaigns that highlight customer success stories and showcase product value, aligning with overall marketing goals
• Support outreach to customer advocates, ensuring consistent communication and engagement to foster strong relationships
• Design and implement scalable processes to enhance the management and execution of customer programs
• Create and maintain reporting mechanisms to track program performance and provide actionable insights to stakeholders
• Partner with Product Marketing to align messaging and campaigns with product launches and updates
• Work with Sales and Customer Operations teams to ensure smooth execution and alignment on growth objectives

Preferred Qualifications

Proficiency with Groove is a plus

Benefits

Salary range: $72,000-80,000