Influencer Marketing Specialist

Summary

Join Lush North America as an Influencer Marketing Specialist and help execute influencer strategies, fostering relationships with influencers, tracking campaign performance, and supporting events and activations. You will be responsible for identifying new creators, seeding products, organizing communications, and ensuring smooth campaign execution. This role involves managing the Friends of Lush affiliate program, handling product seeding logistics, and monitoring campaign performance. You will also support event planning and execution, collaborate with cross-functional teams, and provide administrative and project management assistance. The position is a full-time, remote role, ideally located in Los Angeles, New York City, or Austin, but open to candidates across the United States. The salary range is $75,000-$85,000 USD.

Requirements

• 3-4 years of experience in influencer marketing, social media, or public relations, ideally within beauty, lifestyle, or retail
• Ability to foster and maintain strong relationships with influencers and key content creators, ensuring ongoing brand partnerships
• Excellent written and verbal communication skills for engaging with influencers, creating campaign briefs, and supporting team efforts
• Strong attention to detail and excellent organizational skills to manage multiple campaigns, events, and tasks simultaneously
• Proficiency in social media platforms, content creation tools, and influencer marketing platforms (e.g., Influencity, GRIN, etc.). Comfortable using spreadsheets, analytics tools, and reporting software
• A passion for creativity and the ability to help brainstorm new ways to engage influencers and create impactful campaigns
• Ability to adapt to fast-paced work environments, manage tight deadlines, and adjust to changes in influencer marketing strategies

Responsibilities

• Assist in identifying new creators and nurturing relationships with key influencers (mega, macro, and micro) in North America
• Help maintain clear, open communication with influencers to ensure a positive brand experience
• Aid in the execution of influencer campaigns, ensuring that influencers receive products on time, content guidelines are followed, and influencers are engaged throughout the campaign lifecycle
• Support the Friends of Lush affiliate program, managing communications with affiliate influencers, ensuring smooth onboarding, supporting in task and activation ideation, and assisting in tracking performance
• Handle the logistics of product seeding, including compiling target lists, tracking influencer requests, sending products, and following up to ensure coverage and engagement
• Monitor influencer campaign performance, tracking engagement, sales, and EMV, and assist in preparing reports for the Influencer Manager and brand leadership
• Assist in collecting data on campaign results, reviewing key metrics and identifying trends, success, and areas of growth to help the team optimize future campaigns based on insights
• Support the planning and execution of influencer events, including creative ideation, venue & vendor sourcing, production logistics and on-the-ground support
• Create comprehensive post-event reports capturing attendance, results, and insights for brand leadership
• Work closely with the PR, Digital Marketing, and Retail Marketing teams to ensure the execution of cohesive campaigns and consistent messaging across platforms
• Assist in developing content guidelines for influencers and supporting them with brand-approved assets to ensure messaging is on point and consistent with Lush’s values
• Help track expenses and stay within the allocated influencer marketing budget, providing administrative support as needed
• Assist the Influencer Manager in tracking ongoing projects and campaigns, ensuring that all deadlines are met and the execution is seamless

Benefits

• Remote role. Ideally located in Los Angeles, CA, New York City, NY, or Austin, TX, but open to candidates across the United States only
• $75,000 — $85,000 USD