Digital Marketing Specialist

Summary

Join FXSwede as a Digital Marketing Specialist and work remotely from anywhere in the world! This full-time role requires 2+ years of hands-on experience in paid ads, email marketing, and Shopify site management. You will manage paid advertising campaigns on Google and Meta, handle Shopify store management and troubleshooting, optimize SEO and organic traffic, and execute email marketing campaigns. The ideal candidate possesses strong analytical skills, a creative mindset, and proficiency in various marketing tools. FXSwede offers unlimited paid time off and a flexible, results-oriented work environment.

Requirements

• 2–5 years of digital marketing experience, ideally in DTC or eCommerce
• Confident with marketing analytics, KPIs, and performance reporting
• Proficiency in Google Ads (PMAX, Shopping, Search); Meta Ads is a plus
• Hands-on experience with Shopify, Google Analytics, GTM, Semrush, and Google Search Console
• Sharp eye for copy, design, UX, and maintaining a consistent brand voice
• Proficient with AI tools like ChatGPT and Gemini for marketing tasks, content creation, and troubleshooting
• Self-starter who takes ownership and thrives in fast-paced environments

Responsibilities

• Manage paid advertising campaigns on Google Ads (PMAX, Shopping, Search) and Meta Ads
• Write compelling ad copy, perform keyword research, and analyze campaign data to improve ROI
• Manage Shopify store, including troubleshooting bugs, maintaining store hygiene, and resolving customer/order issues
• Utilize Google Analytics, GTM, and Shopify Analytics for data-driven decision-making
• Contribute to landing page ideation, layout planning, and conversion rate optimization (CRO)
• Proficiently use Canva for quick creative ideation and sharing briefs with the design team
• Use tools like Semrush, Google Search Console, Google Merchant Center, and Bing Webmaster Tools to improve organic traffic and keyword rankings
• Collaborate with SEO agencies to enhance organic traffic, keyword rankings, clicks, and CTR
• Manage email marketing campaigns using platforms like Klaviyo
• Develop and execute key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets
• Ideate emails, review copy/design, and suggest improvements based on brand guidelines
• Collaborate with internal teams (graphic designers) and external partners (SEO/email agencies, developers)
• Coordinate asset needs like Google Shopping thumbnails, landing page creatives, and email visuals

Preferred Qualifications

• Experience in skincare, beauty, or lifestyle brands
• Basic tech confidence to handle Shopify customizations and app setups
• Pop culture savvy — can translate trends into impactful copy and design

Benefits

• Unlimited paid time off
• Work from anywhere in the world