Lifecycle Marketing Specialist

Summary

Join Hostinger's growing team as a Lifecycle Marketing Specialist and play a key role in driving user activation, retention, and revenue growth. You will be responsible for ideating, executing, testing, and refining multi-channel lifecycle campaigns across email, SMS, WhatsApp, and in-product notifications. This hands-on role involves managing the entire process from user segmentation and personalized messaging to experimentation and optimization. You will collaborate closely with product and marketing teams to align communications with business goals and map out customer journeys. The ideal candidate possesses 2+ years of experience in lifecycle or email marketing, particularly with email, SMS, and WhatsApp, along with strong copywriting skills and experience with CRM and automation platforms. Hostinger offers a range of benefits, including learning opportunities, flexible work arrangements, paid time off, wellness programs, and company events.

Requirements

• 2+ years in lifecycle or email marketing - particularly with email, SMS, and bonus points for WhatsApp, content cards
• Proven ability to manage multiple projects at once and making swift, data-backed decisions
• Experience with CRM and automation platforms such as Braze, Iterable, HubSpot and similar
• High sense of ownership and accountability, capable of driving projects from concept to completion
• Strong English copywriting skills, experience with sakes copywriting
• Data guides your strategies but you always keep the customer experience front and center in your mind
• Highly organized with a keen eye for detail

Responsibilities

• Multi-channel communications: Own and optimize messaging across SMS, WhatsApp, email and in-product notifications to ensure each channel feels personal
• Lifecycle campaigns: Set up and manage lifecycle campaigns, including the copy, visuals, localization and target audiences
• Test & learn: Analyze existing communications, conduct A/B tests, spot bugs, and continuously improve active campaigns to ensure their best performance
• Cross-team collaboration : Partner with product, revenue, and marketing teams to align lifecycle communications with business goals
• Customer journeys: Map out journeys that make sense - move customers naturally from their first purchase to renewal with well-timed nudges and relevant messaging

Benefits

• ���� 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Scribd, global conferences, feedback culture, digital libraries and industry-leading subscriptions. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success
• ���� Freedom & Responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can create a personalized and productive workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment
• ����Wellness Simplified: Your health comes first with 20 paid vacation days, company-provided sick days and recharge leave. Join sports, arts, and hobby clubs or simply enjoy the balance of a lifestyle that prioritizes wellness
• ���� Work Hard, Party Hard: Recognize hard work with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations