Data Analytics Marketing

Summary

Join Sprinto, a leading information security compliance automation platform, as a Data Analyst to shape our overall data strategy and drive data-informed decision-making across all teams. You will play a key role in establishing Sprinto's market dominance through proactive insight generation and data-driven strategies. Responsibilities include developing and maintaining a robust data tracking and reporting system, generating actionable insights, collaborating with cross-functional teams, and creating unified data reporting. You will optimize sales and marketing synergies, empower teams with data-driven decision-making tools, and implement performance tracking mechanisms. This role requires proven analytics experience, expertise in data analytics tools, a strategic vision, strong communication skills, and a proactive mindset. Sprinto offers a remote-first policy, flexible hours, comprehensive medical insurance, accident cover, a company-sponsored device, and an education reimbursement policy.

Requirements

• Proven experience in analytics, with a strong track record of delivering insights that drive business outcomes
• Expertise in data analytics tools (e.g., Google Analytics, HubSpot, Salesforce, SQL, BI platforms) and a strong understanding of attribution models, tracking systems, and campaign performance evaluation
• Ability to see the bigger picture, linking granular data analysis to overarching company goals. Adept at recognizing growth opportunities and areas for improvement
• Strong interpersonal skills with experience influencing and aligning multiple departments, especially growth, marketing, and sales, to execute on data-driven strategies. Able to present complex data insights in a simple, actionable manner that stakeholders across all levels can understand and act on
• A natural problem solver who looks for inefficiencies in efforts and takes the initiative to address them before they become issues

Responsibilities

• Develop and maintain a robust data tracking and reporting system, ensuring seamless integration of data sources such as website performance, sales outcomes, marketing activities, and customer engagement
• Move beyond data collection to provide actionable insights across teams. Analyze trends, identify growth bottlenecks, relay feedback on existing projects and pinpoint opportunities that can drive measurable impact on growth, sales, and customer success
• Work closely with the growth, marketing, and sales teams to ensure that data is being leveraged to inform decisions and refine strategies. Present data insights that highlight missing pieces or underutilized opportunities in growth and sales efforts
• Consolidate data from diverse platforms (website, CRM, ad platforms, product usage) to provide a clear, holistic view of performance metrics. Ensure stakeholders have access to real-time insights that align with Sprinto’s strategic objectives and full-funnel overview
• Use data-driven insights to identify gaps in alignment between sales and marketing efforts. Help shape strategies that boost conversion rates, customer acquisition, and lead generation
• Empower teams with the data they need to make informed decisions. Develop and iterate dashboards and reports that translate complex data set into easy-to-understand formats for executive and team-level consumption. Customized insights for Content, Paid, Events and Product Marketing
• Implement rigorous tracking mechanisms for key performance indicators (KPIs), ensuring data accuracy and real-time reporting for all growth and sales initiatives

Preferred Qualifications

Prior experience in a B2B SaaS environment is a plus to understand user funnel and key metrics

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents,Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy