Marketing Data Strategist

Summary

Join DEPT® as a Martech Advisory Architect, a hands-on marketing technology specialist with deep expertise in diverse platforms and tools. You will implement, configure, and optimize martech solutions for clients, building complex automations, managing data flows, and troubleshooting technical challenges. Collaborate with cross-channel marketing teams to ensure seamless campaign execution, build attribution models, and create automated reporting dashboards. Serve as the primary technical contact for clients, providing training and platform selection guidance. Conduct technical audits and health checks of existing martech implementations. This role requires extensive experience in marketing technology platforms and strong proficiency in various programming languages. DEPT® offers a collaborative and supportive work environment with a comprehensive benefits package.

Requirements

• 12+ years of hands-on experience implementing and managing marketing technology platforms
• Demonstrated hands-on proficiency across diverse martech platforms such as
• Email/messaging platforms (Iterable, Braze, Klaviyo, Mailchimp)
• Customer Data Platforms (Segment, Hightouch, mParticle, Tealium)
• Analytics platforms (Google Analytics, Adobe Analytics, Mixpanel)
• Marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo)
• Additional martech tools relevant to client needs
• 7+ years in a consultative or client-facing capacity, preferably in an agency environment
• Strong proficiency in JavaScript, SQL, HTML, CSS, and API integrations
• Experience building cross-channel marketing automation programs and platform migrations
• Advanced knowledge of web analytics implementation and marketing attribution modeling
• Excellent project management and communication skills
• Bachelor's degree in Marketing, Computer Science, Information Systems, or related field (or equivalent experience)

Responsibilities

• Hands-on setup, configuration, and optimization of diverse martech platforms (e.g., Iterable, Braze, Hightouch, Segment, Google Analytics, Adobe Analytics)
• Build and manage customer journey automations, trigger-based campaigns, and advanced segmentation across platforms
• Design and implement data flows between CDPs and activation platforms, including identity resolution and real-time synchronization
• Execute technical implementations including API integrations, custom templates, tracking frameworks, and platform migrations
• Troubleshoot complex technical issues across the martech stack and maintain integration documentation
• Collaborate with cross-channel marketing teams to translate campaign strategies into technical implementations
• Build attribution models, A/B testing frameworks, and automated reporting dashboards
• Serve as the primary day-to-day technical contact for clients, managing ongoing platform optimization, troubleshooting issues, and handling detailed technical inquiries and requests
• Serve as technical subject matter expert for clients, providing training and platform selection guidance
• Conduct technical audits and health checks of existing martech implementations

Preferred Qualifications

• Platform certifications across various martech tools (Braze, Salesforce, Google Analytics, etc.)
• Experience with additional martech platforms (Salesforce Marketing Cloud, HubSpot, Marketo)
• Knowledge of data privacy regulations (GDPR, CCPA) and CDP platforms (mParticle, Tealium)
• Experience with data visualization tools and agile development methodologies

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave