Marketing & Data Analyst

Summary

Join Truv, a company transforming the financial data industry, as their Marketing & Data Analyst. You will be responsible for overseeing all go-to-market analytics, building a comprehensive view of marketing performance, and translating data into actionable strategies. This role demands collaboration with marketing, sales, and go-to-market teams to ensure every initiative is measurable and optimized. The ideal candidate possesses expertise in marketing strategy, analytics, and process automation, with a proven ability to link data to business outcomes. You will measure and monitor marketing activities, analyze data to identify trends, automate reporting, and optimize processes for improved efficiency and ROI. This position offers a fully remote work environment and a competitive compensation package.

Requirements

• 5+ years of experience in analytics (marketing, go-to-market, or sales data in B2B)
• Proven experience working with marketing analytics, go-to-market metrics, sales funnel analysis, marketing attribution models, churn prediction and etc.
• Hands-on experience with HubSpot (analytics, workflows, API-level integrations)
• Skilled in data visualization and dashboard creation
• Strong understanding of B2B processes — ideally with experience both in startups and big companies
• Analytical mindset with strong business acumen
• Self-starter with ownership mentality

Responsibilities

• Measure and monitor all marketing and go-to-market activities, defining key metrics for awareness, acquisition, conversion, and retention
• Analyze marketing, sales and other data to identify trends, gaps, and opportunities
• Automate reporting and workflows using HubSpot and tools like Pipedream, Clay and etc
• Optimize go-to-market processes based on data insights to improve efficiency, conversion, and ROI
• Integrate and maintain data pipelines from multiple marketing and sales sources
• Collaborate cross-functionally with marketing, sales, and product teams to ensure data-driven decision-making
• Create dashboards and reports for leadership to track performance in real time

Preferred Qualifications

• Comfortable with automation and no-code/low-code tools (Pipedream, Clay, Zapier) would be huge plus
• Active user of AI tools and LLMs (e.g., ChatGPT, Claude, prompt engineering for analytics and automation)

Benefits

• Fully remote work
• Competitive salary and equity package
• Flexible time off
• Work with cutting-edge technology and innovative customers
• Opportunity to shape the future of financial data access