Data Implementation Specialist

Summary

Join Anteriad's Programmatic team as a Digital Implementation Specialist and innovate B2B marketing data-driven decisions. You will own pixel/tag implementation, UTM structure governance, and campaign measurement across platforms and client accounts, accelerating time-to-market for campaign launches. Collaborate with Media, Client Success, and Analytics teams to build scalable tagging frameworks and ensure flawless tracking implementation. Anteriad offers work from home, flexible PTO, training & development, a mix of collaborative and independent work, community outreach, professional mentoring, employee resource groups, and great benefits. The role requires 3+ years of experience in digital tag implementation, proficiency in Google Tag Manager and major ad platforms, and a strong understanding of UTM parameters and attribution models. You will implement and QA tracking pixels, build and manage UTM tracking structures, deploy and troubleshoot tags, and create internal documentation and QA processes.

Requirements

• 3+ years of experience in digital tag implementation, marketing operations, or web analytics
• Proficient in Google Tag Manager (or other tag management systems), Google Analytics, and major ad platforms
• Strong understanding of UTM parameters, URL structure, attribution models, and data pass back
• Experience with browser dev tools, debugging tracking issues, and QA - ing pixel firing
• Detail-oriented mindset with excellent problem-solving and documentation skills

Responsibilities

• Implement and QA tracking pixels and DSP universal pixels (Tradedesk, Meta, LinkedIn, Google Ads, Floodlight, etc.) across client websites and landing pages
• Build, manage, and standardize UTM tracking structures to ensure clean campaign attribution
• Deploy and troubleshoot tags within tag management systems (e.g., Google Tag Manager)
• Collaborate with VP of Programmatic to align tracking needs with platform and reporting requirements
• Support privacy-compliant tracking frameworks and stay up to date on platform and browser changes (e.g., iOS14+, cookie deprecation)
• Create internal documentation, QA processes, and best practices for tag governance and implementation

Preferred Qualifications

• Experience in a media agency or programmatic operations environment
• Working knowledge of Google Analytics, Floodlight, and server-side tagging
• Familiarity with cookie consent frameworks, first-party data strategies, and identity resolution solutions
• Basic knowledge of HTML, JavaScript, or other web technologies

Benefits

• Work from home
• Flexible PTO
• Training & development with unlimited access to LMS system
• Mix of collaborative & independent work
• Community outreach via Anteriad Cares - encouraging staff to take time to volunteer
• Professional mentoring program - career guidance from leadership
• Employee Resource Groups - collaborate with others that share your passions!
• Great benefits for you and your family
• Comprehensive medical (choice of 3 plans), dental and vision coverage
• Company paid short-term disability, long term disability and life Insurance
• Optional supplemental life, accident and critical illness insurance plans
• 401K with company match
• Flexible PTO and generous holiday schedule
• Fully paid primary caregiver leave (12 weeks) & parental bonding leave (2 weeks)