Demand Generation Associate Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as a Marketing professional responsible for driving demand generation through creative inbound marketing strategies. You will manage global performance marketing campaigns, optimize content and landing pages, and measure campaign effectiveness. Collaborate with sales and marketing teams to refine strategies and stay ahead of industry trends. This role requires proven experience in B2B demand generation and paid advertising, along with strong analytical and communication skills. Pacvue offers a fast-paced environment with opportunities for growth and learning, along with benefits such as unlimited paid time off, paid holidays, comprehensive health insurance, 401k matching, and paid parental leave.

Requirements

• 5+ years of experience in marketing for B2B SaaS organizations
• Proven experience in B2B demand generation or inbound marketing, with a solid track record of increasing MQLs and SQLs
• Experience in PPC advertising, including LinkedIn, Google Ads, and Bing
• Experience with SEO/SEM and Google Analytics
• Knowledge of marketing systems and processes, with working knowledge of CRM software and marketing automation tools (e.g., Wordpress, Salesforce CRM, marketing attribution, sales development platforms)
• Proven experience in developing marketing plans, content, and campaigns
• Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones
• Excellent analytical skills to interpret and report data insights to inform data-driven decisions
• Solid project management abilities, with a track record of successfully managing multiple projects simultaneously
• Strong problem-solving skills and the ability to think critically, creatively and independently
• Be comfortable with a fast-paced environment that encourages experimentation and is happy to fail, as long as we fail fast and learn

Responsibilities

• Implement creative strategies to attract and convert leads through various inbound marketing tactics
• Implement and manage paid ads across various platforms to generate and capture demand globally
• Craft compelling content that aligns with our messaging framework to engage potential customers across various stages of the buyer’s journey
• Continuously test and optimize landing pages to improve conversion rates, ensuring a seamless user experience that drives customer action
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to meet business objectives
• Work closely with sales and marketing teams to refine strategies and tactics based on market feedback and outcomes
• Stay abreast of the latest marketing trends and technologies, applying new ideas and tools to stay ahead of the competition

Preferred Qualifications

ECommerce industry experience

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave