Demand Generation Associate, Lifecycle Marketing

Summary

Join Grafana Labs as a data-driven Demand Generation team member to lead campaigns driving user adoption and expansion. You will manage multi-channel campaigns, including email nurture, website optimization, and paid channels. Leverage web optimization tools and AI-driven nurture flows. Continuously monitor performance, optimize campaigns, and collaborate with cross-functional teams. The ideal candidate has 2+ years of B2B SaaS demand generation experience and expertise in various marketing channels. Compensation ranges from $74,000 to $89,000 in the US, with additional benefits including equity and bonuses.

Requirements

• 2+ years of experience in B2B SaaS demand generation
• Expertise in email nurture, website optimization (experience with Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads, etc.)
• Foundational understanding of AI prompt writing to apply to marketing initiatives
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Salesforce, Tableau, Looker, etc.) to drive campaign performance and optimizations
• Strong ability to collaborate with cross-functional GTM teams and lead initiatives that align with broader business and revenue goals
• Proven project management skills with the ability to manage complex campaigns and initiatives simultaneously in a fast-paced environment
• Experience in high-growth environments where innovation, problem-solving, and a proactive approach are key to success

Responsibilities

• Develop and execute integrated demand generation campaigns targeting both new users and expansion among existing customers
• Drive users through the funnel from awareness to adoption, and create targeted campaigns that encourage expansion within existing accounts
• Lead the strategy, management, and optimization of demand generation campaigns across multiple channels, including email nurture, website personalization (with tools like Adobe Target), and paid channels (LinkedIn Ads, Google Ads, etc.)
• Leverage web optimization tools (e.g., Adobe Target) to continuously enhance user experiences and conversions on our website
• Collaborate with the web team to create personalized landing pages and optimize user journeys
• Help manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content
• Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion
• Define KPIs for campaign success and continuously monitor performance
• Use A/B testing, analytics, and insights to optimize campaigns and ensure they meet demand generation objectives
• Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging for multi-channel campaigns
• Partner with Sales and SDRs to ensure alignment on campaign objectives, and collaborate on pre- and post-campaign activities to maximize the effectiveness of campaigns and ensure a smooth handoff for lead follow-up and account expansion

Benefits

• Equity
• Bonus (if applicable)
• Other benefits listed on our careers page