Demand Generation Strategist

Summary

Join Thinkific, a leading software platform revolutionizing online learning and earning, as a Demand Generation Strategist for a 12-month contract. You will play a key role in executing marketing programs that drive the marketing pipeline, working closely with the Revenue Marketing team and broader marketing teams. Your responsibilities include owning mid-to-bottom-of-funnel demand generation initiatives, creating email marketing campaigns, analyzing campaign performance, optimizing lead scoring models, collaborating with sales, ensuring brand alignment, and supporting website content updates. The ideal candidate possesses 3+ years of B2B SaaS marketing experience with a focus on demand generation and email marketing, strong writing skills, familiarity with B2B sales funnels, exceptional organizational abilities, and data analysis skills. Thinkific offers a competitive compensation package, including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan, along with comprehensive benefits, flexible work options, and professional development opportunities.

Requirements

• Has 3+ years’ experience in a B2B SaaS marketing role, with a focus on demand generation, email marketing, digital marketing, or lifecycle marketing
• Has strong writing and content creation skills, with experience crafting compelling B2B emails, nurture flows, and marketing campaigns
• Is familiar with B2B sales funnels and best practices for lead nurturing and conversion optimization
• Is exceptionally organized, with the ability to manage multiple projects and collaborate effectively across teams
• Feels comfortable analyzing marketing data and using insights to refine email and campaign performance
• Passionate about customer journey mapping and using data-driven strategies to enhance engagement and conversion
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

Responsibilities

• Own the execution of mid-to-bottom-of-funnel demand generation initiatives, including email nurture sequences, post-event communications, content syndication, and digital campaigns to drive MQLs and pipeline creation
• Write, build, and optimize email marketing campaigns—including lead nurture flows, sales follow-ups, and re-engagement sequences
• Analyze and report on campaign performance, leveraging marketing attribution tracking to understand lead quality and conversion trends
• Work with the Marketing Operations Manager to optimize lead scoring models and refine lead qualification processes
• Work closely with sales to create a feedback loop on lead quality
• Execute on campaign requirements that drive demand and upsell pipeline
• Ensure all marketing collateral and emails align with Thinkific’s brand voice and positioning in collaboration with the brand and creative team
• Support website content updates and landing page optimization for conversion-focused initiatives and testing

Preferred Qualifications

• Experience using Salesforce, HubSpot, and Looker
• A strong understanding of email marketing automation tools and best practices
• A solutions-focused, roll-up-your-sleeves attitude with a passion for testing and optimizing marketing strategies

Benefits

• A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan
• Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season
• Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options
• Flexible Work . Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery
• Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities
• A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively
• $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home