Summary
Join EcoVadis as a Web Strategist to lead the evolution of their digital presence. Develop and implement a comprehensive web strategy aligned with marketing goals and business growth. Redesign and re-architect the website to drive leads and communicate the brand vision. Continuously optimize the website through A/B testing, UX research, and SEO strategies. Collaborate with various teams to manage web content, ensuring it's relevant and up-to-date. Monitor and analyze web performance using tools like Google Analytics to inform data-driven improvements. Build a strategy to support international markets and ensure website security and performance.
Requirements
- Bachelorโs degree in marketing, Business, Web Development, or a related field; Masterโs degree (MBA or equivalent)
- 8+ years in digital/web marketing roles at top tier enterprise SaaS companies
- Experience with personalization and AI-driven web solutions
- Expertise in web strategy, content management systems (CMS), and user experience (UX)
- Proven success in leading SEO, and web analytics initiatives with internal teams and /or agencies
- Deep understanding of web development processes and digital marketing technologies
- Ability to balance strategic vision with hands-on execution
- Advanced knowledge of website analytics tools (e.g., Google Analytics, etc)
- Proficiency in CMS platforms (e.g., AEM, WordPress, Webflow)
- Strong understanding of digital marketing integrations including salesforce , Hubspot and Pardot
- Expertise in digital channels - SEM, LinkedIn, data attribution, and email marketing
- Exceptional problem-solving and project management skills
- Highly adaptable to changing priorities and technologies
- Proven track record in managing and collaborating with large cross-functional teams
- Ability to influence stakeholders and present to executive leadership
Responsibilities
- Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization
- Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer
- Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements
- Conduct UX and customer research to inform web design and architecture
- Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date
- Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements
- Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions
- Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements
- Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices
- Build the strategy to support international markets that addresses unique content and translation requirements
- Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns
- Build campaign landing pages as needed
- Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices
- Partner with agencies or freelancers as needed
Preferred Qualifications
Certification in digital marketing or web development
Benefits
- Casual and very friendly work environment
- Opportunity to work in a truly international atmosphere
- GRSP and TFSA matching programs available
- Health, Wellness, and Dental Benefits
- Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
- Flexi-time
- Home office allowance program
- Work from home & work from anywhere policy
- Employee referral bonus policy
- Paid employee volunteer day
- Access to E-learning platform
- Virtual and in-person team-building events
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