Associate Media Strategist

Summary

Join Liquid Advertising, a dynamic ad agency specializing in video game marketing, as an Associate Media Strategist! Based remotely in the UK, you will develop, execute, and optimize data-driven media strategies for major clients. Leverage your skills in data analysis and communication to drive results across various digital channels. Collaborate with internal teams and potentially clients, contributing to strategic planning and campaign execution. This fast-paced role demands a passion for gaming, advertising, and data, requiring strong analytical and communication skills. Compensation includes a competitive salary, bonus eligibility, private insurance, and a home technology stipend.

Requirements

• A proven interest in media planning and data as reflected in academic work, internships, or professional experience
• Ideally, up to 2 years of ad agency experience working with major clients on multi-channel digital media campaigns
• Experience with fast learning and implementation
• An understanding of the UK and broader European media partner landscape
• Solid experience with analytics tools in Excel
• Communication and presentation skills: Ability to convey ideas, insights, and recommendations effectively to clients, vendors, and internal teams both in writing and in person
• Relationship building: Expertise in building and maintaining strong relationships with clients, vendors, and peers, understanding their unique needs, and managing their expectations
• Delegation and time management: Ability to effectively delegate tasks to team members while managing personal time and understanding the importance of tasks and their impact on the team's development
• Problem-solving and critical thinking: Resourcefulness and skill in identifying and resolving challenges that may arise during the media planning, buying, and activation process, always backed by data and quickly shared with the team and managers

Responsibilities

• Move through training to develop, execute, and manage innovative, data-driven paid media strategies across various digital and traditional channels (e.g., social, display, video, programmatic, influencer)
• Own the end-to-end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting
• Work with teams on in-depth market research, competitive analysis, and audience segmentation to identify strategic opportunities and inform campaign development
• Analyze campaign performance data to generate actionable insights and provide strategic recommendations for optimization and future campaigns
• Manage campaign budgets effectively, ensuring optimal pacing, spend allocation, and achievement of KPIs
• Collaborate closely with internal teams (e.g., creative, analytics, account management) to ensure integrated and impactful campaign execution
• Develop the ability to prepare and present strategic recommendations, campaign performance reports, and insights to internal stakeholders and potentially clients
• Stay at the forefront of emerging trends, tools, platforms, and best practices in digital media, advertising technology, and the gaming industry
• Contribute to new business pitches and proposals as needed

Benefits

• Compensation is in the £24-32k range plus bonus eligibility
• Our benefits program includes private insurance, a home technology stipend, and other perks