Senior Creative Strategist

Summary

Join Power Digital as a Sr. Creative Strategist and lead the paid social creative strategy for 6–10 clients. You will use data insights and research to design high-performing creative assets, collaborating with various team members. Maintain client communication, iterate on performance goals, and develop strong client rapport. Research clients, competitors, and industry trends, implementing best practices. Continuously audit accounts, present data, and dictate testing strategies. Write effective ad copy and manage production team requests. Lead internal creative team syncs and serve as the client point of contact for creative strategy. Push back on clients to drive performance and identify service expansion opportunities. Manage team members and utilize AI technologies to enhance processes. This role requires proficiency in Meta Ads Manager and other performance data tools, along with strong data analysis and creative writing skills. Success is measured by client churn rate, client management, and monthly recurring revenue.

Requirements

• Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
• Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
• Understanding of best practices for performance-driven creative & ability to apply these insights in work
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
• Ability to yield strong campaign results for clients through strategizing top performing creative
• 5% or lower client churn
• Manage 6-10 Enterprise level clients
• Manage $100k of monthly recurring revenue
• Technically skilled at pulling and using creative performance data to analyze trends and insights and inform creative roadmap
• Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy

Responsibilities

• Lead the paid social creative strategy for 6-10 clients
• Use data insights along with consumer and brand research to design high performing creative assets
• Collaborate closely with team members across internal departments and roles
• Maintain client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Write strategic consumer-centric, direct response copy and messaging strategy
• Manage requests and output with production team using Asana
• Review video/image assets and provides clear and actionable feedback to editors
• Lead productive internal creative team syncs and brainstorms
• Work alongside client management team as client POC for all things creative strategy
• Understand scope of requested edits, reshoots, and other deliverables
• Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Identify and encourages service expansion opportunities
• Manage interns, PT, or FT team members, if desired
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department