Digital Account Manager

Summary

Join Lyft Media as a Digital Account Manager and partner with our internal sales team to achieve its goals. You will provide cross-functional support for pre- and post-sales activities, manage and optimize advertisement campaigns, and develop processes to improve team efficiency. Responsibilities include pre-sales planning, post-sales execution, cross-functional liaison, ad campaign trafficking and optimization, billing coordination, and project ownership. You will collaborate with advertisers, implement tracking mechanisms, and generate performance reports. This role requires a BA/BS degree, 3+ years of experience in digital advertising, and exceptional communication and analytical skills. The position is fully remote in the Los Angeles area.

Requirements

• BA/BS degree and 3+ years of experience in digital advertising sales or campaign management
• Exceptional communication, interpersonal, and organizational skills
• Exhibits outstanding attention to detail
• Excels at multitasking and thrives under pressure
• Demonstrates critical and strategic thinking abilities
• Consistently self-motivated and proactive
• Strong interest and understanding of technology
• Excellent analytical skills with a passion for data-driven solutions, enabling top-tier recommendations for sales teams and clients
• Proficient in Google Sheets and related tools for creating ad pacing trackers and internal workbooks
• Hands-on experience with ad serving solutions, ensuring precise campaign setup, delivery, and reporting
• Adept at leading projects with minimal direction or oversight
• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients

Responsibilities

• Pre-sales planning: Support sales team in RFP fulfillment and inventory management (including forecasting ad inventory against goals)
• Post-sales execution: Lead key client success processes including smooth contract execution, creative services support, campaign reporting, and Proof of Performance (PoP) reporting
• Cross-functional liaison: Coordinate with our legal, finance, accounting, tech, and other Lyft teams to ensure all external and internal needs are adequately met
• Ad campaign trafficking and optimization: Proactively manage Lyft Media direct ad campaigns via our ad-server, including proper set-up, scheduling, daily pacing and complete delivery based on Insertion Order parameters
• Billing: Coordinate with Lyft Billing at the end of each billing cycle on campaign totals and ensure POs are generated and invoices are delivered to our advertising partners
• Project ownership: Own ad-hoc projects end-to-end as the primary driver and ensure they’re completed within budget and scope constraints
• Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program