Digital Advertising Manager, Advocacy Campaigns

Summary

Join Quorum, a leading provider of workflow software for government affairs, as their results-driven Digital Advertising Manager. You will lead the execution of targeted digital ad campaigns across multiple platforms, including programmatic display, Connected TV, Facebook, and LinkedIn. A key responsibility involves leveraging first-party data through platforms like LiveRamp to optimize ad targeting. This hands-on role requires a deep understanding of data-driven advertising and digital targeting within the advocacy or political space. You will plan, launch, and optimize campaigns, manage ad creative development, monitor performance, and stay updated on privacy policies and regulations. Collaboration with internal and external stakeholders is crucial to align campaigns with policy goals. The ideal candidate will have 3+ years of experience in paid digital ad campaigns focused on advocacy or public affairs.

Requirements

• 3+ years of experience running paid digital ad campaigns with a focus on advocacy, politics, or public affairs
• Hands-on experience with LiveRamp or other data onboarding and audience-matching platforms
• Strong knowledge of Connected TV advertising (e.g., via The Trade Desk, Basis, or similar DSPs)
• Deep experience in Facebook Ads Manager, LinkedIn Campaign Manager, and display/video ad platforms
• Familiarity with political targeting techniques including custom audience matching, geofencing, and IP targeting
• Understanding of data privacy rules, including GDPR, CCPA, and platform-specific policies
• Strong analytical skills and experience with A/B testing and reporting tools (e.g., Google Analytics, Tableau, or similar)

Responsibilities

• Plan, launch, and optimize digital ad campaigns across Facebook, LinkedIn, Connected TV (e.g., Hulu, Roku), display, pre-roll video, and other programmatic platforms
• Use LiveRamp or similar platforms to onboard and activate custom audience segments using CRM lists, voter files, or government affairs datasets
• Partner with internal and external stakeholders to align ad campaigns with policy goals, timelines, and audiences
• Manage ad creative development in coordination with designers and copywriters to tailor messages for each platform and target segment
• Monitor performance across channels, adjust in real-time, and deliver clear reporting with KPIs and strategic insights
• Stay current on privacy policies, ad regulations, and data governance as they impact advocacy and political advertising
• Work with government affairs, marketing, and policy teams to ensure integration of digital into larger campaign strategies

Preferred Qualifications

• Experience working in or with public affairs firms, government relations teams, or advocacy organizations
• Proficiency in DSP platforms such as The Trade Desk, StackAdapt, or Centro Basis
• Working knowledge of CRMs (e.g., Salesforce) and voter file matching strategies
• Creative instincts for messaging, storytelling, and ad copywriting
• Familiarity with advertising to legislative audiences or public officials

Benefits

• Flexible Paid Time Off
• Paid Company holidays plus additional company-wide days off for team members to rest and recharge
• Four Day Weekends for President’s Day, Memorial Day, Fourth of July and Labor Day
• Free Subscription to the Calm App
• Free Subscription to LinkedIn Learning to support professional development
• Invest in Yourself Days - one designated day per quarter is dedicated to your professional development!
• One-time Work from Home Stipend
• 401k match
• Choice of trans-inclusive medical, dental, and vision insurance plan options
• Virtual and in-person team events
• Bright sunlit open office concept with your own dedicated desk (if you want it)
• Inclusion & Diversity Affinity Groups to support belonging
• 12 weeks paid parental leave