Senior Customer Lifecycle Marketing Manager

Summary

Join Helium 10, a leading software company for Amazon sellers, as a Senior Customer Lifecycle Marketing Manager. You will own performance KPIs across the customer journey, architecting the entire post-signup journey from free trial to lifelong advocacy. Responsibilities include leading end-to-end customer lifecycle mapping, designing and launching campaigns across multiple channels, creating segmentation strategies, defining and tracking key metrics, and continuously optimizing lifecycle initiatives. You will partner with cross-functional teams and stay ahead of industry trends. This role requires strong analytical skills, experience with marketing automation and CRM platforms, and proven success in driving revenue growth. The ideal candidate will be self-motivated, results-driven, and possess excellent communication and collaboration skills. Helium 10 offers a competitive salary and benefits package.

Requirements

• 8+ years of experience in lifecycle, CRM, or related marketing field
• Hands-on experience managing CRM platforms such as Braze, Iterable, HubSpot, or Salesforce Marketing Cloud; must demonstrate proficiency in campaign setup, audience segmentation, and performance tracking
• Demonstrated success in driving revenue growth through lifecycle monetization strategies, including freemium-to-paid conversions, tiered upsell initiatives, and customer win-back campaigns
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Experience with marketing automation platforms, CRM systems, and analytics tools (Google Analytics and/or Amplitude)
• Strong problem-solving skills and a passion for innovation and continuous improvement
• Self-motivated and results-driven with a proactive approach to achieving goals
• Ability to independently assess digital marketing data to evaluate campaign performance
• Collaborate with Product Marketing and leadership, leveraging data storytelling and influence to drive alignment and strategic decisions
• Experience in summarizing and presenting marketing performance insights to cross-functional teams
• Excellent communication and collaboration skills, with the ability to influence stakeholders across teams and departments
• Must have experience in SaaS and/or e-commerce

Responsibilities

• Lead end-to-end customer lifecycle mapping across key journey stages—awareness, activation, value realization, and advocacy—while identifying opportunities for automation and personalized engagement at each stage
• Design and launch campaigns across email, SMS, in-app messaging, push notifications, and other relevant channels
• Create segmentation strategies based on behavioral, demographic, and transactional data
• Define and track critical customer lifecycle metrics—such as onboarding activation rate, churn reduction, lifetime value (LTV) growth, and email engagement—and lead performance reporting against established goals
• Continuously test, optimize, and scale lifecycle initiatives through A/B testing and performance analysis
• Partner with cross-functional teams (Product, Data, Creative, Sales, etc.) to build a cohesive and automated customer journey
• Stay ahead of industry trends, emerging technologies, and best practices in growth marketing and digital advertising

Benefits

• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave