Field Marketing Director

Summary

Join Azul as the Field Marketing Director – EMEA and lead the development and execution of the regional field marketing strategy. Reporting to the VP, Global Events & Field Marketing, you will shape Azul’s go-to-market presence across EMEA, aligning marketing initiatives with regional sales priorities. You will partner with the EMEA Sales team, plan and execute integrated marketing programs, and collaborate with other teams. The ideal candidate is data-driven and has a strong track record of building and scaling impactful marketing programs. This is a remote-first position with a preference for candidates located near a major European transit hub. You will manage the field marketing budget and performance metrics for the region, continuously analyzing ROI and optimizing based on insights. You will also champion regional customer advocacy and serve as the voice of the EMEA region within corporate marketing.

Requirements

• 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required
• Proven success in building and executing integrated field marketing programs across diverse EMEA markets
• Exposure or experience with executing collaborative partner-based campaigns
• Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business
• Experience with building account-based marketing campaigns
• Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams
• Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking

Responsibilities

• Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals
• Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc
• Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals
• Manage events onsite and travel as needed
• Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website
• Coordinate with Developers Relations on Java User Groups, call for speakers and event support
• Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities
• Work with the corporate marketing team on regional/local press releases and other influencer engagement
• Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives
• Manage the lead flow process of local programs by working closely with the Operations, Channeland xDR teams
• Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights

Preferred Qualifications

• Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus
• Language Proficiency: English (required), German or French, highly desired
• Preference for candidate to be located near a major European transit hub

Benefits

This is a remote-first position