Digital Advertising Manager

Summary

Join Simpplr, a leading AI-powered employee experience platform, as a Digital Advertising Manager (Search & Display). You will lead paid search and display campaigns across Google Ads, Bing Ads, LinkedIn, and other channels, driving pipeline growth for Enterprise and Commercial segments. This role demands 5+ years of B2B SaaS digital marketing experience, including 3+ years managing paid search campaigns. You'll need expertise in Google Ads, Bing Ads, LinkedIn Advertising, and analytics tools. The position offers a dynamic, fast-growing company culture and a Hub-Hybrid-Remote work model, providing flexibility based on the role's requirements.

Requirements

• 5+ years in digital marketing within B2B SaaS
• 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads
• Proven track record of driving pipeline, sales meetings and customer generation, going beyond just lead generation
• Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, 6sense, and Salesforce (SFDC)
• Strong analytical mindset with a focus on data-driven decisions
• Advanced skills in Excel and Google Sheets, including pivot tables, VLOOKUPs, and basic modeling
• Bachelor’s degree

Responsibilities

• Manage and optimize Paid Search advertising across Google Ads and Bing Ads, driving pipeline and meetings for the Sales team
• Run ads across LinkedIn toward Enterprise accounts, primarily focusing on driving pipeline and secondarily on branding
• Directly manage Google Display Network (GDN) and additional ad channels
• Monitor, analyze, and report weekly on performance using Google Analytics, SFDC, and insights from paid channels. Provide actionable insights to stakeholders and make data-driven recommendations for improvement
• Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• Run continuous A/B tests and report out on results on a monthly basis. Optimize across key levers like bidding, creatives, landing pages, ad copy, audience targeting, and keywords to unlock growth
• Collaborate with Designers, Copywriters, Web Dev, SDRs, Product Marketing, and fellow growth marketing team members to achieve pipeline growth

Preferred Qualifications

Experience in driving Enterprise pipeline

Benefits

Hub-Hybrid-Remote work model