Senior Director, Product Management - Advertising

6sense
Summary
Join 6sense as a Senior Director of Product Management for Advertising and lead the growth of our digital advertising business. You will advance on-platform and off-platform advertising capabilities, cultivate strategic relationships with vendors, and integrate AI into our ad platform. Responsibilities include launching CTV capabilities, building a new agency program, overseeing ad operations, and supporting strategic customer opportunities. You will lead a team of product managers and collaborate with cross-functional teams in a remote-first environment. This role requires extensive experience in digital advertising and SaaS, with a proven track record of scaling advertising businesses. The ideal candidate will possess strong financial acumen and be comfortable navigating complex technical and legal workstreams.
Requirements
- 10+ years in digital advertising and SaaS, with at least 5 years in senior product leadership roles
- Deep experience in programmatic advertising, including working with DSPs, SSPs, and media buying agencies
- Proven track record of scaling advertising businesses, especially one serving B2B clientele, ideally including building or growing a buying platform
- Demonstrated ownership of large-scale advertising businesses with $50M+ in media spend
- Strong grasp of performance marketing KPIs, operational metrics, and reporting workflows
- Financial acumen, including responsibility for forecasting, pricing, invoicing, and vendor management
- Collaborative, analytical, and operationally rigorous with a bias for action
- Comfortable navigating complex technical, legal, and financial workstreams
Responsibilities
- Define and execute the vision and roadmap for our advertising platform across channels, formats, and customer segments
- Lead the end-to-end product lifecycle in collaboration with engineering, design, and analytics
- Drive innovation through the integration of AI and automation into advertiser workflows
- Identify and build strategic partnerships with DSPs, SSPs, data providers, agencies, technology vendors, and walled gardens
- Launch and lead a new agency program to expand sales and activations
- Collaborate with sales and customer success to accelerate adoption and revenue
- Directly manage over $200M in annual customer ad spend
- Own financial processes, including monthly invoicing, vendor payments, pricing strategy, forecasting, and internal financial reporting
- Optimize ad operations for accuracy, efficiency, and scalability
- Collaborate across legal, finance, and technical domains to support cross-functional initiatives and ensure compliance and alignment
- Act as a senior business leader and product evangelist within the company and externally, especially with our sales and customer success teams
- Mentor and grow a high-performing, globally distributed product team
Preferred Qualifications
- Experience launching or scaling CTV or ABM products
- Background in AI-driven ad products or B2B SaaS platforms
- MBA or advanced technical/business degree
Benefits
- Health coverage
- Paid parental leave
- Generous paid-time-off and holidays
- Quarterly self-care days off
- Stock options