Digital Advertising Specialist

Summary

Join our team as a Digital Advertising Specialist and manage advertising campaigns for our auto dealer clients. You will be responsible for the technical execution of online marketing campaigns across various platforms. Conduct thorough reviews of client digital marketing performance and provide actionable insights. Collaborate with multiple teams to drive multi-channel program strategy. This full-time, remote position reports to the Digital Advertising Supervisor. The role involves managing client accounts, responding to requests, maintaining customer retention, and planning advertising strategies. You will execute and present results, identify opportunities for portfolio enhancement, and optimize accounts based on best practices.

Requirements

• Bachelor’s Degree or equivalent experience
• Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
• Knowledge of Google Analytics or other bid optimization tools
• Proficient in Excel, Microsoft Word and Outlook
• Prior Customer Service Experience
• Experience managing a digital campaign

Responsibilities

• Manage accounts through the life-cycle starting with onboarding to regular day to day account management
• Respond to customer requests and communications in a timely manner, based on SLAs set by the company
• Maintain a customer retention rate that is deemed acceptable by the company
• Act as a true consultant by understanding the clients core goals
• Plan advertising strategy on a monthly and quarterly basis with clients
• Execute and present results of key initiatives
• Identify opportunities to enhance a client's advertising portfolio
• Ensure that accounts meet client defined budget and metric goals
• Optimize accounts on a regular basis based on best practices outlined by the company
• Deploy A/B testing and CRO tactics to improve account performance

Preferred Qualifications

• Google Analytics Certification
• Google AdWords and Bing Ads Certifications
• Experience as a PPC analyst
• Prior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or Acquisio
• Project management experience
• Automotive marketing / automotive internet sales experience
• Prior experience with digital marketing agencies

Benefits

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account