Digital Marketing Specialist

Summary

Join Truleo, an AI-powered police officer assistant company, as a Digital Marketing Specialist. This remote role, preferably based in Greenville, South Carolina, requires managing and optimizing paid social media advertising campaigns, implementing SEO strategies, and creating engaging content. You will need at least six years of experience in digital marketing and proven success with social media ad campaigns. The position involves collaborating with internal teams, reporting to the Director of Marketing and Communications, and contributing to a comprehensive digital marketing strategy. Truleo offers top salary, benefits, and equity, providing an opportunity to work on an impactful problem and advance your career.

Requirements

• Bachelor’s degree in marketing, design, or related field
• Minimum of 6 years of experience in digital marketing with a proven track record of running successful social media ad campaigns
• Expert knowledge of paid social platforms and advertising tools
• Strong analytical skills with experience in campaign reporting and performance optimization
• Exceptional communication skills and the ability to work in a fast-paced environment

Responsibilities

• Own the strategy, design, and execution of paid social ad campaigns across platforms (Facebook, LinkedIn, etc.)
• Develop KPIs and provide regular performance reports with insights and recommendations
• Continuously test and refine campaign elements to improve performance and ROI
• Conduct regular SEO audits to ensure the website ranks well in search engines
• Implement SEO best practices for content, technical SEO, and backlink strategies
• Design engaging visuals and ad creatives aligned with the brand’s messaging
• Create video content and manage editing processes to enhance campaign effectiveness
• Develop high-quality ad copy and revise based on performance feedback
• Conduct keyword research, audience segmentation, and customer journey QA for optimal targeting and funnel analytics
• Utilize tools like Genius Monkey and HubSpot to manage and optimize campaigns effectively
• Collaborate with the Director of Marketing and Communications to build a comprehensive digital marketing strategy
• Align advertising strategies with business objectives and key performance indicators (KPIs)
• Work closely with internal teams to align marketing campaigns with broader company initiatives
• Conduct regular check-ins with leadership to adjust strategies based on campaign results

Preferred Qualifications

• Skills in graphic design and video creation/editing
• Familiarity with product engineering processes
• Experience working in a hybrid team environment
• Understanding of Genius Monkey, Semrush, and HubSpot

Benefits

• Top salary
• Benefits
• Equity