Digital Engagement Associate

Summary

Join Asset Living as a Digital Engagement Associate and play a crucial role in supporting the operations of our portfolio of communities. You will provide digital marketing support, manage website setup and maintenance, handle online paid advertising, and optimize the digital experience for our consumers. The ideal candidate is passionate about marketing, possesses excellent organizational skills, and is dedicated to delivering exceptional results. This position requires a Bachelor's degree in a related field and 1-2 years of experience in digital marketing. You will collaborate with partners, analyze performance KPIs, and manage digital assets to ensure a consistent online presence. The role offers the opportunity to work with various digital marketing platforms and contribute to a dynamic team.

Requirements

• Bachelor’s degree with a concentration in Business, Marketing, Communications or a related field
• 1 - 2 years of proven experience in digital marketing or a similar role
• Strong written and verbal communication skills
• Knowledge of consumer/user digital experience
• Familiarity with online digital marketing platforms
• Creative mindset with a keen eye for detail
• Strong analytical and problem-solving abilities
• Ability to work independently as well as collaboratively in a team environment

Responsibilities

• Coordinate new website setup and existing website migrations to preferred partners and new website platforms
• Collaborate with preferred partners for ongoing maintenance, content and security updates
• Analyze user behavior and other performance KPIs
• Track digital marketing performance and KPIs
• Setup new digital marketing campaigns
• Analyze, strategize, and optimize multi-channel digital marketing campaigns with preferred digital marketing partners
• Work with the Marketing Department to manage, maintain, and train new community associates on the CRM (Custom Relationship Manager) and Lead Management platform
• Assess and monitor online advertising opportunities for our portfolio of communities
• Coordinate with ILS Networks to optimize listings and online presence
• Coordinate, organize, and manage digital assets/multimedia at each individual asset and ensure digital curb appeal matches physical curb appeal
• Setup and optimize online business directories such as Google Business Profile, Yelp and Apple
• Monitor and ensure NAP consistency

Preferred Qualifications

• Experience in Real Estate Property Management
• Experience with Google Ad Platform, Facebook Ad Platform, and other online digital marketing ad platforms
• Experience with PPC, and/or reporting software
• Experience with Ninjacat
• Experience with G4A (Google Analytics)
• Experience with Webflow or Wordpress

Benefits

#LI-Remote