Digital Marketing Analyst

Summary

Join World Business Lenders (WBL) as a Digital Marketing Analyst! This 100% remote contract/consultant position based in Turkey, LATAM, or India requires a highly skilled individual with 3+ years of experience in digital marketing, focusing on email marketing. You will monitor and analyze lead quality, optimize email campaigns, utilize HubSpot for automation, and track conversions using Google Analytics and Ads. The role demands strong analytical and communication skills and offers a USD salary and PTO.

Requirements

• 3+ years of experience in digital marketing, with a focus on email marketing
• Hands-on experience tracking conversions in Google Analytics, Google Ads and Google Tag manager
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills
• Excellent oral and written command of the English language

Responsibilities

• Monitor and analyze lead quality to improve campaign performance
• Optimize and execute email marketing campaigns to enhance customer engagement
• Support ongoing email marketing initiatives, including A/B testing and automation
• Create and manage marketing campaigns and audience segmentations
• Utilize HubSpot for campaign automation, workflow creation, and data analysis
• Track and report conversion metrics using Google Analytics and Ads to measure ROI

Benefits

• 100% WFH
• USD salary
• PTO available