Digital Marketing Associate

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Project Growth

πŸ“South Africa

Job highlights

Summary

Join our client's team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.

Requirements

  • 2+ years of experience in digital marketing, with a focus on social media management
  • Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta
  • Experience with Reddit, YouTube, and Twitter is a plus
  • Experience in posting content on websites
  • Familiarity with HubSpot and its integration is highly advantageous
  • Basic design editing skills in Figma are required
  • Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies
  • Fluent in English, with excellent verbal and written communication skills

Responsibilities

  • Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter
  • Increase brand visibility and engagement through consistent social media presence
  • Post blogs and other content on the website
  • Ensure content is optimized for search engines and effectively communicates the brand’s message
  • Collaborate with the team to strategize and optimize newsletter sign-ups on the website
  • Drive an increase in pipeline and subscriber engagement
  • Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs
  • Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making
  • Track and manage HubSpot automations, including demo forms and lead nurturing workflows

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