1-800 CONTACTS is hiring a
Digital Marketing Manager

Summary

Join our team as a Sr. Digital Marketing Manager and play a critical role in building awareness and adoption of our glasses offering.

Requirements

• 7+ years of experience in CRM, lifecycle marketing, or email / SMS marketing and preferably in an e-commerce, direct-to-consumer business
• Demonstrated expertise using customer data platforms and marketing automation tools to reach targeted customer segments with relevant and effective messaging
• High proficiency with analytics platforms such as Adobe Analytics, Tableau, or Power BI
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Proven ability to collaborate with multiple stakeholders to drive innovation and enhance customer experiences
• Comfortable with the hands-on execution needed to deliver business outcomes such as retention, cross-sell, and NPNS
• Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth
• Ability to lead cross-functional groups where you don’t directly manage team members
• Demonstrated success advancing marketing strategy while also executing day-to-day work
• Attention to detail and a strong sense of ownership over quality and accuracy
• Excellent project management and organizational skills

Responsibilities

• Customer segmentation – identify customers of our contacts customer base who are good candidates for glasses cross-sell, identify signals that indicate a customer may be in market for glasses, and test cross-sell campaigns for specific customer cohorts
• Building awareness and driving cross-sell - In collaboration with partners across CRM, marketing operations, and creative teams, drive awareness of our glasses offering and use compelling cross-sell messaging to drive adoption through our glasses business
• Lead conversion - build a list of leads familiar with our glasses brand and nurture those leads with compelling, benefits-oriented messaging to drive consideration and conversion
• Customer retention – support the creation of a world-class glasses buying experience, ensure glasses transactional communications are helpful, and create and execute loyalty building marketing programs
• Testing and optimization – actively test, learn, and iterate with every campaign and continuously use thoughtful testing and optimization to refine our messaging and audience targeting, and provide more relevant and personalized customer experiences
• Data analysis and reporting - monitor and analyze campaign performance, prepare reports, communicate results, and provide insights to optimize future campaigns