LeafLink is hiring a
Senior Digital Marketing Manager

Summary

Join LeafLink as a Senior Digital Marketing Manager to help increase awareness, deliver leads, and foster engagement for our Banking product. Responsibilities include leading campaign strategy and execution, building engaging content strategy, collaborating with stakeholders, influencing marketing operations, delivering campaign reporting, enhancing the customer journey/lifecycle, aligning with sales, scaling impact, and acting as the subject matter expert for banking demand and lead generation.

Requirements

• Significant experience (5-7 years) in digital marketing, with a focus on B2B technology, banking, and/or cannabis industries strongly preferred
• Deep understanding of marketing funnel tactics and metrics by stage, and a history of improving funnel conversion and velocity
• Familiarity with using marketing analytics tools (e.g. Salesforce, Hubspot, Calibermind) to view and manipulate data
• Excellent writing and verbal communication skills
• Familiarity with digital marketing channels (email, social media, website, etc.) and tools such as Hubspot, WordPress, Wix, Salesforce, and AppCues
• Experience partnering across key marketing functions and stakeholders to ensure holistic campaign assembly

Responsibilities

• Lead the development and execution of integrated digital marketing campaigns to drive awareness, leads, and engagement for our banking product
• Own and develop the content strategy for the banking product, including creating compelling content and ensuring consistency across all digital channels

Benefits

• Flexible PTO with no cap
• A robust stock option plan
• 5 Days of Volunteer Time Off (VTO)
• Competitive compensation and 401k match
• Comprehensive health coverage (medical, dental, vision)
• Commuter Benefits through our Flexible Spending Account