Glooko is hiring a
Digital Marketing Manager

Summary

Join us at Glooko as we seek a Digital Marketing (Demand Generation) Manager to drive online visibility, engagement, and revenue growth through strategic digital marketing initiatives.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field or 6 years of equivalent work experience
• At least 3 years prior experience in search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, digital advertising, and social media marketing
• Prior experience in healthcare and/or digital health marketing with awareness of the regulatory issues and understanding of promotional regulatory requirements
• A strong understanding of digital marketing strategies, including knowledge of SEO best practices, social media platforms and advertising, content creation and marketing, email marketing campaigns, data analytics, and online advertising methods, is essential
• The ability to analyze data, interpret metrics, and make data-driven decisions to optimize marketing campaigns and strategies
• Effectively collaborate with team members, communicate marketing strategies to stakeholders, and lead digital marketing teams
• Experience developing engaging and effective digital marketing campaigns, content ideas, and strategies to reach target audiences and meet lead generation and nurturing targets for qualified sales leads
• Familiarity with digital marketing tools and platforms such as Google Analytics, social media management tools, email marketing software, content management systems (CMS), and advertising platforms like Google Ads and Facebook Ads
• Current with industry trends, new technologies, and best practices to remain effective in their role

Responsibilities

• Create digital marketing strategies aligned with the overall marketing goals and business objectives
• Plan, execute, and optimize digital marketing campaigns to generate qualified sales leads across various channels such as social media, email, search engines, and display advertising
• Develop engaging and relevant content for digital channels, including website, blog posts, social media posts, videos, and email newsletters to nurture qualified sales leads effectively
• Optimize website content and structure to improve visibility in search engine results pages (SERPs) and drive organic traffic
• Manage paid search campaigns (e.g., Google Ads) to increase visibility and drive targeted traffic to the website
• Evaluate the need and develop social media strategies across platforms like Facebook, X, LinkedIn, and Instagram
• Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions
• Monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts
• Effectively allocate digital marketing budgets to maximize ROI and achieve marketing objectives regarding lead generation and nurturing for sales-qualified leads
• Lead and collaborate with other departments (e.g., sales, product, design) and external vendors to align digital marketing efforts with overall business goals