Kiva Brands, Inc. is hiring a
Digital Marketing Manager

Summary

Job Description: A Digital Marketing Manager is sought by Kiva Confections for managing digital and web marketing strategies across various brands. The role includes executing omni-channel marketing strategies, managing digital advertising efforts, implementing SEO strategies, and collaborating with internal and external teams to achieve business goals on both cannabis and hemp digital platforms.

Requirements

• Bachelor's or Master's degree in Marketing, Communications, or a related field
• Proficiency in digital marketing tools (e.g., Web CMS, Google Analytics, etc.)
• 5+ years of experience in digital marketing, website management, and social media
• Strong knowledge of social media platforms (e.g., Instagram, LinkedIn, Twitter, etc.)
• Proven track record of managing SEO/SEM, marketing database, email, and social media campaigns
• Experience with third-party and e-commerce platforms
• Strong numerical and analytical skills for data interpretation
• Effective communication and project management skills

Responsibilities

• Execute omni channel marketing strategies from optimization to reporting, ensuring alignment with company objectives
• Manage digital advertising efforts, including budgeting and collaborating with Brand, Creative and E-Comm teams on ad creative for both cannabis and hemp sites
• Manages and grows the Digital Marketing Associate shared with the Director of E-Commerce
• Implement marketing strategies for third-party cannabis listing/ordering sites (e.g., Weedmaps, Leafly, I Heart Jane, Dutchie) to enhance brand presence and value for retail partners
• Work with the Director of E-Comm and agencies to maintain and update best-in-class websites for our brands
• Develop and implement SEO strategies to improve organic rankings and search traffic, with ongoing performance reporting
• Maintain a monthly digital marketing calendar aligned with overall marketing initiatives and promotional activities
• Collaborate with the creative team and brand managers to develop campaign assets that adhere to brand guidelines
• Coordinate campaigns, and report on performance in collaboration with the Social Media and PR team
• Analyze digital channel performance metrics to drive future marketing decisions
• Generate monthly reports and assess the performance of all digital marketing campaigns on both cannabis and hemp sites

Preferred Qualifications

• Genuine passion for and interest in the cannabis industry
• Prior cannabis or hemp industry experience is a plus

Benefits

$100,000 - $125,000 a year