Digital Marketing Manager

Summary

Join PingCAP as their Digital Marketing Manager and own their paid advertising initiatives, driving qualified traffic and conversions. You will lead conversion rate optimization (CRO) and SEO efforts to enhance digital performance. This data-driven role requires hands-on campaign management and collaboration with various teams. Responsibilities include managing paid advertising across multiple platforms, optimizing website performance through A/B testing, developing and executing SEO strategies, and reporting on key performance indicators. Success demands expertise in paid advertising, CRO, and SEO, along with strong analytical and project management skills.

Requirements

• 4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries
• Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms
• Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys
• Proven experience in SEO strategy development, keyword research, and technical SEO
• Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms
• Strong project management skills and ability to collaborate with cross-functional teams
• Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo)

Responsibilities

• Assist in defining our overall paid demand generation strategy across paid search, paid social, programmatic display, and/or sponsored publisher channels
• Work with 3rd party agencies to plan, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta and Twitter (X)
• Develop strategies for Account Based Marketing (ABM), retargeting, audience segmentation, and multi-channel advertising to drive lead generation and brand awareness
• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Lead > MQL > IQM > closed won
• Manage advertising budgets efficiently to maximize ROI and achieve performance targets
• Continuously test and iterate on ad creatives, copy, and landing pages to improve campaign outcomes
• Analyze website and landing page performance to identify friction points and areas for improvement
• Design and implement A/B tests and experiments to optimize user experience and increase conversion rates
• Collaborate with designers and developers to implement changes based on insights from testing and analytics
• Develop and execute an SEO strategy to improve PingCAP’s organic search rankings and visibility
• Conduct keyword research, on-page optimizations, and technical SEO audits to enhance site performance
• Collaborate with content teams to align content creation with SEO goals, ensuring relevance and high search rankings
• Monitor and report on SEO performance, making adjustments to strategies as needed
• Track and report on the performance of paid campaigns, CRO efforts, and SEO initiatives using tools such as Google Analytics, SEMrush, and ad platforms
• Provide actionable insights and recommendations to optimize digital strategies and achieve growth objectives
• Assist in establishing KPIs for paid media, CRO, and SEO efforts and regularly communicate results to stakeholders

Preferred Qualifications

Knowledge of open-source technologies, cloud computing, or databases is a bonus

Benefits

• Health insurance
• Flexible vacation time
• Paid holidays
• Parental leave
• Bonus and Equity Plan
• Sales Compensation Plan