Senior Digital Marketing Manager

Summary

Join Maze, a Series B-funded startup, as a creative Event Manager to lead our digital events program crucial to our FY25 growth. You will plan, execute, and optimize engaging webinars and virtual conference sponsorships. Collaborate with various teams to develop content, manage logistics, and ensure seamless event execution. Lead our annual virtual user conference, Disco Conf, partnering with cross-functional teams. This role demands a creative, detail-oriented individual with strong project management and collaboration skills. The position is exclusively for candidates based in the Eastern Time Zone within the U.S. and Canada.

Requirements

• Track record of success with 3+ years of experience in SaaS, B2B, Enterprise online event marketing experience, including both webinars and online user conferences
• Experience with leading online event platforms (experience with Goldcast a plus)
• Proven experience carrying out event marketing efforts, including planning, prioritizing, and implementing strategy
• Experience partnering with an enterprise sales team, and understanding the impact of events through the customer lifecycle
• A passion for measurement, metrics, and event attribution
• An excellent communicator who is unafraid to ask questions, build consensus, delegate support, and be a champion internally and externally
• Excited to join a company and a marketing team that is disrupting an industry
• Ability to thrive in a fast-paced, dynamic environment
• Possess a relentless drive for continuous learning, growth, and innovation, with the ability to thrive in an evolving industry landscape

Responsibilities

• Develop and implement a comprehensive webinar strategy aligned with organizational goals and our target audience
• Partner with internal GTM stakeholders (Content, Product Marketing, Sales, etc.) to identify topics, formats, and speakers that resonate with our audience to drive engagement and lead generation
• Collaborate with subject matter experts and content creators to develop compelling webinar content
• Lead the charge on our annual user conference, Disco Conf, connecting the dots across all cross-functional stakeholders (internal and external) from project kickoff to execution and ongoing measurement. This will include project management of key workstreams, partnering with GTM on our metrics for success, creative ideation, and all things event production
• Manage our virtual events platform, including vendor communication, event setup, testing, troubleshooting, registration processes, attendee communication, and post-event follow-up
• Draft copy for Marketing-led event invitations, social posts, and sales team templates
• Collaborate closely with Marketing Operations, Website, Email Marketing, etc. to ensure a seamless experience for our target attendees, both pre- and post-event
• Develop promotional strategies to drive event attendance and audience growth as well as post event engagement
• Use data-driven insights to optimize future webinar strategies, content, and delivery, including the analysis of webinar performance, attendee behavior, and engagement metrics
• Identify innovative ways to redistribute and reuse the content created within the webinar program, from paid advertising to blogs to PDFs and beyond
• Work hand-in-hand with AEs, SDRs, and CSMs to drive registration and ensure timely follow-up
• Manage digital event calendar and create enablement resources to ensure the GTM team has visibility into what’s coming and what is required of them

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
• For some locations, coverage options vary, please see our benefits pages for more information
• Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
• Life and Disability Insurance, 100% of the team member premium paid
• Flexible time off
• Meaningful equity
• Company retreats, fully paid for by Maze
• New MacBook (laptop), paid for by Maze
• Paid Family leave: 16 weeks for birth or adoptive parents
• $500/month to be used for dependent health insurance coverage
• If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!
• $1,500 remote work setup fund to ensure you can set up a productive work space
• Flexible work schedule where you manage your own working hours
• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
• Virtual social engagements randomly throughout the year
• SWAG, we have some really cool swag
• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more