Digital Marketing Manager

Summary

Join Yubico, a leading security key company, as a Digital Marketing Manager. You will develop and execute multi-channel paid digital marketing strategies, manage campaigns across various platforms (paid search, social, display, video), and analyze performance using data analytics tools. This role requires 3-5 years of experience in B2B and e-commerce digital marketing, proficiency in relevant tools (Google Analytics, Google Ads, etc.), and strong analytical and communication skills. Yubico offers flexibility in work arrangements (remote or hybrid) and a strong company culture with employee resource groups. The company prioritizes employee well-being and fosters a sense of community.

Requirements

• 3-5 years of experience in digital marketing in both B2B and E-commerce
• Proven ability to support and execute paid digital marketing campaigns
• Experience managing budgets across multiple digital channels
• Strong understanding of SEM, social media advertising, and their roles within broader digital marketing strategies
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Business Manager, and similar platforms
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent written and verbal communication skills
• Solid project management skills

Responsibilities

• Assist in developing and implementing a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention
• Collaborate on the creation and management of a paid digital marketing roadmap, ensuring alignment with cross-functional stakeholders and company goals
• Manage and execute paid digital marketing campaigns, including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI)
• Measure and report on the performance of paid digital marketing campaigns using data analytics tools (e.g., Google Analytics, Looker, Salesforce)
• Analyze data and trends to improve digital marketing effectiveness and efficiency
• Provide insights and reports to cross-functional teams on key metrics and campaign performance
• Work closely with cross-functional teams, including product marketing, creative, SEO, operations, and sales to ensure cohesive marketing efforts
• Identify new paid digital marketing opportunities to enhance customer engagement and acquisition

Benefits

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite